The term “marketing” is often defined as the act of manipulating the minds of individuals in order to ultimately have the desired result. When you hear the word “marketing”, you think of the way many companies sell their products and services. But marketing can really mean anything you want it to mean: It can mean …
What You Need to Know About MarTech (With 29 Top Tools) Read More »
There are two types of SEO Audits. The first is Manual SEO Audits. These are performed by a SEO specialist, who reviews your website on a deep-level and tells you what needs to be done to improve your Search Engine Rankings. Usually, these are done in person, and the SEO professional spends anywhere from an …
In this final part of a four part series, we will cover the strategy side of local SEO. Local SEO, or “LocSEO”, is all about local search. It’s the process of optimizing your web pages to rank better in local searches, which include searches for products and services, as well as proximity-based searches. For example, …
Instagram is an app that allows users to share short, colorful images and videos with their followers. The app is free to download, and runs on Android and iOS platforms. The key to making money on Instagram is to implement the following strategies: #1 Create a Custom Hashtag that links to your Instagram account #2 …
How to Monetize Instagram: The 8 Top Ways to Make Money on Instagram Read More »
In this article, we take a quick look at what you need to know about social media and marketing. A recent post on Facebook has generated a lot of discussion about whether or not the news should be shared with friends who are not directly affected by the news. The argument was made by one …
When someone searches for a term on Google, Quality or a Quality Score is a ranking factor. Google determines the search results based on the quality of the sites. Google uses two types of Quality Scores, one being the PageRank and the other being the Domain Rating. The Domain Rating is more important than the …
What Is Quality Score and How Is It Used On Google? Read More »
Internal PageRank is the other side of the coin from external PageRank. Internal PageRank is the ability of pages on a given website to influence the PageRank of other pages on the same website. Internal PageRank is a fundamental part of an organization’s search engine optimization strategy. The best way to understand the concept of …
Internal PageRank Optimization Strategies – Portent Read More »
This report analyzes a selection of leading SaaS social media agencies and benchmarks them against the market. It compares and contrasts their software, services, on- and off-premise marketing capabilities, growth, positioning, and pricing. To drill into the details and get a closer view of each agency’s strength and weaknesses, this report analyzes their marketing automation, …
Having your own Facebook page is one of the first steps every marketer should take. In my experience, I’ve found that creating a Facebook page and following the simple guidelines outlined in this article, will help your Facebook page perform better and you will enjoy a better return on your investment. If you are looking …
How to Set Up & Run a Successful Facebook Campaign Read More »
Social media is a great way to create and spread word about a company’s products, services and ideas. However, the more time you invest in social media, the more you begin to see the benefits of social media marketing. The following 12 steps will help you to turn your social media efforts into a successful …
12 Steps to Create and Implement a Successful Social Media Campaign Read More »