In this article, we take a quick look at what you need to know about social media and marketing. A recent post on Facebook has generated a lot of discussion about whether or not the news should be shared with friends who are not directly affected by the news. The argument was made by one …
When someone searches for a term on Google, Quality or a Quality Score is a ranking factor. Google determines the search results based on the quality of the sites. Google uses two types of Quality Scores, one being the PageRank and the other being the Domain Rating. The Domain Rating is more important than the …
What Is Quality Score and How Is It Used On Google? Read More »
Internal PageRank is the other side of the coin from external PageRank. Internal PageRank is the ability of pages on a given website to influence the PageRank of other pages on the same website. Internal PageRank is a fundamental part of an organization’s search engine optimization strategy. The best way to understand the concept of …
Internal PageRank Optimization Strategies – Portent Read More »
This report analyzes a selection of leading SaaS social media agencies and benchmarks them against the market. It compares and contrasts their software, services, on- and off-premise marketing capabilities, growth, positioning, and pricing. To drill into the details and get a closer view of each agency’s strength and weaknesses, this report analyzes their marketing automation, …
Having your own Facebook page is one of the first steps every marketer should take. In my experience, I’ve found that creating a Facebook page and following the simple guidelines outlined in this article, will help your Facebook page perform better and you will enjoy a better return on your investment. If you are looking …
How to Set Up & Run a Successful Facebook Campaign Read More »
Social media is a great way to create and spread word about a company’s products, services and ideas. However, the more time you invest in social media, the more you begin to see the benefits of social media marketing. The following 12 steps will help you to turn your social media efforts into a successful …
12 Steps to Create and Implement a Successful Social Media Campaign Read More »
Each day, countless brands and businesses are born in the digital world. But how do they achieve success and build a sustainable and profitable business? In this book, we give you the tools you need to create your own digital marketing strategy. Digital marketing is the latest buzzword in today’s modern marketing. It is simply …
Marketing 101: How to Create a Digital Marketing Strategy Read More »
We all know that getting customers to take action is a key part of marketing. Our goal today is to help you get the most out of the visit when customers do convert. To do this, you need to: 1. Make visitors want to visit your pages. 2. Make them value your offering. 3. Make …
Combatting Competition With Better Conversion Rates Read More »
The management at a small company asked me to do a social media marketing analysis for their blog. They said they could reduce the costs of social media marketing by half, but they would also like to know how much their investment is worth. Marketing has changed. As consumers become more and more engaged with …
Content is king. Back in the day I was writing my first book, the publishing industry was still centered on the printed page. And people still read books. It is estimated that in 2017 alone, over 500 million books were published worldwide on all kinds of topics. I don’t know about you, but when I …
12 Types of Content That Grab Attention in a Good Way! Read More »