How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

UberSuggest is a tool that helps you find answers to your questions by querying the Uber API. The tool will also suggest related queries and can be used to plan competitive strategies. Here’s how to use it effectively in order to outperform your competitors.

The “how to analyse competitors’ website” is a great way to see what your competitors are doing and beat them. The tool will also help you to find out how they rank in the search engines.

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

Did you know that 90% of Fortune 500 companies employ competitive intelligence to obtain a competitive advantage?

Competitive intelligence is the ethical gathering and analysis of information, best practices, and general organization from your rivals.

Although the word “spying” has a bad connotation, it is also one of the most effective techniques to discover out what the sites ranking above you are doing that is working.

When working on competitive intelligence, it’s critical to gather as much information as possible on your competitors.

But how do you go about doing it?

Ubersuggest is a research tool that may assist you not just with SEO, but also with figuring out what your rivals are up to and how to outsmart them.

How to Use Ubersuggest to Spy on Your Competitors

Spying on your competitors is a terrific and entirely legal technique to observe what they’re doing to get ahead of you in the SERPs. It’s crucial to remember that the top five organic results account for 67.6% of all clicks. You can’t anticipate a lot of traffic if you’re not in the top five.

You should begin by compiling a list of rivals to emulate. Keep in mind that they don’t have to be in your field, but you want to locate sites that are outranking you for the keywords you’re looking for.

To locate your competitors, do a manual search or use a service like Ubersuggest to find out who is ranking at the top of the SERPs for your target, highest-value keywords.

You’re ready to start snooping after you’ve made your list.

1. Begin your search on the Ubersuggest home page.

The homepage is one of the simplest places to start spying on your competition using Ubersuggest. To begin, just input the primary website URL of your rival in Ubersuggest.

ubersuggest home page for competitor research

After that, keep an eye out for the following metrics and make a note of them:

Organic keywords – The amount of keywords for which a domain gets ranked. It’s crucial because if they outrank you, they’re probably ranking for more terms than you are.

This information may be used to identify keyword gaps and observe which keywords your competitors rank for that you don’t. Perhaps they discovered a low-competition term that you aren’t targeting.

You could then write a piece of content centered on that keyword and rank quickly.

Monthly organic traffic – Keep track of how much traffic your competitors get and compare it to your own.

Viewing your rivals’ traffic might help you figure out where and when things change. Google’s algorithm is updated on a regular basis, resulting in ongoing traffic variations. Use the traffic patterns of your competitors as a baseline for your own KPIs.

Domain score – A website’s total domain score, which ranges from 0-100, is vital to its success. Sites with a better domain score don’t have to put in as much effort to create high-quality content since Google favors anything they put together because the site is already trustworthy.

Backlinks – Another crucial aspect of the SEO jigsaw is backlinks. When someone connects to your site from their own website, this is known as a backlink. The more backlinks a piece of material has, the more favorable Google views it.

Use Ubersuggest’s backlink checker to look at the backlinks your competitors have and target the same or similar links in your backlink strategy.

2. Monitor Competitors Within Your Project

You’ll want to go to your dashboard once you’ve established an Ubersuggest project for your website.

A bar called “my competitors” is located at the very bottom of the dashboard. You may use this tool to keep track of what your rivals are up to and learn about their keywords, keyword gaps, traffic, and backlinks.

tracking competitors on ubersuggest from dashboard

The comparison of popular keywords to keyword gaps is the most helpful function I’ve discovered with this.

tracking competitors on ubersuggest from dashboard

Keywords that both you and your competition rank for are known as common keywords. You can utilize this to find out the keywords they’re outranking on, and then go through their content to see what changes you can make to your own.

When it comes to keyword gaps, you may utilize this information to determine what fresh pieces of content you should develop based on low-hanging fruit keywords for which they’re currently ranking.

3. Come up with a competitor project.

One of Ubersuggest’s best features is that you can add any website as a project, making it simple to spy on your competitors. This is how you’ll go about it:

1. Return to the dashboard and create a new project for each competitor’s website.

tracking competitors on ubersuggest from dashboard

2. Enter all of the keywords that your tracker suggests (these are the keywords that your opponent is currently ranking for… Is it possible to make it any easier?) and feel free to add any more that you’re inquisitive about or interested in.

ubersuggest add keywords to rank tracking

3. Incorporate additional rivals into the project to evaluate how they stack up against one another.

4. Look through the “Top SEO Opportunities” list on the rival project dashboard to see what they’re doing incorrectly and where you may enhance your site in areas where they’re falling short.

5. Scroll down the dashboard to see how they’re doing in terms of backlinks. You may also follow the link in the dashboard to learn more about who is referring back to them and target websites with backlink requests.

ubersuggest competitor backlinks

Even a little portion of this work may have a significant impact on your total SEO.

4. Keep an eye on their keywords

You may also start monitoring the top keywords your rivals are battling for by creating a keyword list. One of my favorite methods is this one.

keyword list ubersuggest for beating competitors

Ubersuggest allows you to save keywords into lists so you can come back to them later.

  • Make meaningful lists out of keywords.
  • For each list, look at the total data.
  • Keep track of your keyword research.
  • You may easily pick up where you left off.

Here are some suggestions for tracking keywords:

  • Monitor keywords that you aren’t monitoring but that your rivals are.
  • For ideas, see the Keyword Idea Report.
  • Keep track of terms that include their name or their location.
  • Keep track of terms that refer to specialized services or goods that you don’t provide.
    • For instance, if you own a coffee shop and your competition sells a speciality latte with a high search traffic, you should monitor it as a keyword.

Why, exactly, is the big question. Is it really necessary to keep track of all this data, and will it make a difference?

Let’s face it, Google employs more than 200 ranking variables to decide who ranks where. We’ll never be able to get everything perfect.

One of the things we can manage is keyword research, and with the right techniques and steps, we can accomplish it successfully.

You might also do your own keyword research for days, weeks, or months to find out what you want to rank for. Nothing could happen as a consequence.

Instead, look at what other people are rating for. Profit from what others are doing well.

This is the quickest route.

Of course, you shouldn’t expect to hit a home run every time; it’s not going to happen. You’ll win some and lose some, but monitoring competition keywords rather than coming up with everything yourself will save you time.

5. Look into their backlinks

A Backlinks Opportunity analysis is also available from Ubersuggest. This tool lets you add your own website as well as other rival websites to discover where their backlinks come from.

This may aid you in a variety of ways: 1. Gain insight into your rivals’ most popular material, which you may be able to write about from a different angle (or you may already have content written about).

2. Quickly compile a list of websites with whom to share your excellent information (if they like your competitor’s, there’s a strong chance they’ll enjoy yours as well).

3. Prioritize who you want to contact based on the Domain Authority of the referring domain and its relevance to your company.

Let’s take a closer look at each of these topics to see why they’re so crucial.

Identifying which parts of competition material are popular will assist you in creating something shareable and linkable.

The truth is that you can reach out to anybody, but if the material you’re sharing with them isn’t great, they won’t want to connect to it.

From there, you may compile a list of websites to target for outreach. This is particularly true if you’re looking for similar-niche competitors.

Backlinks are still one of the most significant ranking variables, with the number one result in Google averaging around 3.8 times more backlinks than the rest of the positions on page one.

6. Install the Chrome Add-on

It’s crucial to have information at your fingertips, which you can do with the Ubersuggest Chrome Extension. You may get keyword insights immediately in Google search results, YouTube, and Amazon after installing the extension.

chrome extension for ubersuggest

It’s easy to download, and you’ll get all the information right on the Google search results page. Domain authority, keywords, and monthly traffic will all be shown just under the website’s title tag.

You’ll also receive statistics on traffic volume and keyword difficulty for the term you searched as well as similar keywords.

BONUS TIP: Look for mistakes made by your competitors and avoid or exploit them.

Finding out what your competitors are doing incorrectly and capitalizing on it is a terrific approach to get ahead of the game. Examine the competitor’s Site Audit Report to see how healthy their website is.

site audit report ubersuggest

You may examine numerous SEO concerns to determine what’s wrong with their site and how you might take advantage of their flaws.

Is it possible that their website is a little sluggish? You might make sure that your website loads quickly so that it cannot be exploited.

Perhaps some of their material lacks suitable meta descriptions and title tags? You may make a competing piece of content and make sure it has the right metadata.

1. Determine which websites are providing backlinks to your competition and contact them with your own excellent material for them to link to.

2. Find the most popular pages on your competitor’s website to check whether you have a page that competes with them. If you don’t make one yourself! If you do, add additional targeted keywords to it.

3. Do you have to compete for the same keywords? Try to set yourself apart by identifying lost chances. Look for long-tail keywords or those with a lower search volume and difficulty grade.

missed opportunity keywords in ubersuggest


It’s truly that simple: competitive intelligence helps you find out what your competitors are doing properly and what you’re doing badly.

You can utilize what they’re doing and how they’re achieving as a springboard for your own success if you can figure out what they’re doing and how they’re succeeding. You’ll need a powerful competitive research tool to accomplish so.

The SEO process may be made more versatile and simple by using Ubersuggest for keyword research. You’ll need a tool that allows you to accomplish a lot of things without being too complicated.

To get started with Ubersuggest for free, click here. You may also contact out to our firm for assistance with your keyword, SEO, or marketing plan.

Consulting with Neil Patel


  • Unlock large volumes of SEO traffic using SEO. Take a look at the outcomes.
  • Content Marketing – Our team develops incredible content that is shared, linked to, and drives traffic.
  • Paid Media – successful paid solutions with a measurable return on investment.


The “how to check niche competition” is a blog post that discusses how to use the Ubersuggest tool to find out what your competitors are doing and beat them.

Related Tags

  • spyfu
  • semrush
  • ubersuggest competitor analysis
  • how to do competitor keyword analysis
  • why would you want to run competitive analysis of keywords

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