Ads are a necessary evil when it comes to driving traffic online, but there are alternative methods that can work just as well. Learn which tactics will help you find more customers without spending money on ads and build your store’s brand at the same time.
The “e commerce sales strategy” is a great way to drive more traffic to your e-commerce store without buying ads. This article has 25 tips that will help you increase your sales.
E-commerce is unmistakably here to stay.
With more people purchasing online than than before, businesses must work extra hard to stand out.
What if you don’t have the funds for advertisements? Are you destined to vanish into the void of the internet?
More than half of shoppers prefer to do their shopping online. Isn’t this fantastic news for internet merchants like you?
It’s difficult to acquire the attention you need to increase traffic and income, especially with the rise of online marketplaces and a plethora of options accessible to customers.
Today, I’ll present 25 e-commerce techniques for increasing site traffic without spending a dollar on paid advertising.
Best of all, many of these suggestions are simpler to put into practice than you would imagine.
What Are the Advantages of Using Non-Paid E-Commerce Website Traffic Strategies?
Many marketers believe that paid e-commerce approach is the only way to compete with huge brands, but this isn’t always the case.
With 95% of website traffic landing on the first page of Google, you’ll have all the traffic you could want.
One of the most apparent advantages of non-paid e-commerce tactics is that you do not have to spend money on visitors. You’re not exchanging money for money; rather, you’re exchanging time or resources for sales.
Another advantage is that concentrating on non-paid traffic allows you to create a better, more user-friendly website. According to an Amazon Web Services report, 88 percent of online buyers would not return to a website if they had a negative experience.
Why would people do that when there are so many possibilities for e-commerce shopping?
We’re absolutely surrounded with choices. The bar for making errors and having a bad user experience is growing lower and lower.
Finally, thinking outside the box aids in the development of a viable firm with long-term viability. When you use sponsored advertisements, your traffic will drop as soon as you cut off your budget.
Long-term methods like as SEO, email marketing, and on-page experience pay dividends over time.
25 E-Commerce Traffic-Generating Strategies (Without Paying for Ads!)
Overall, e-commerce sales have been continuously increasing year after year, with no signs of stopping. E-commerce revenues might reach approximately $7,400 billion by 2025. There are several ways to obtain a slice of the pie if you’re having difficulties acquiring the traffic you desire.
Here are some e-commerce strategies you can use right now to increase traffic to your website.
Begin a referral program.
Referral leads convert at a 30 percent greater rate than any other marketing strategy. It’s never too late to launch a referral program for your e-commerce company if you don’t already have one.
Keep in mind that it doesn’t have to be anything fancy.
Take, for example, GetResponse. Every individual you recommend to the software earns you a $30 account credit.
It’s as easy as that: give current customers something of value in exchange for every new client they bring in.
Find a referral program platform to get started, then apply these methods to increase sign-ups.
2. Develop Your Blog
Because Google owns over 92 percent of the search industry, you’ll need to spend in SEO if you want to be seen. One of the finest e-commerce ideas I can provide is to invest in a blog and provide quality material.
Whether you employ someone or write everything yourself, start creating material on a regular basis. I’m living evidence that this approach works.
It’s simple to build a blog on your e-commerce website if you don’t already have one. To help you get started, most e-commerce systems, such as BigCommerce and Shopify, include built-in blogging templates.
3. Enhance the user’s on-page experience
Google makes it obvious that one of the most significant elements they consider when deciding whether or not a site should rank is the on-page experience.
The term “on-page experience” include (but is not limited to):
Run the reports mentioned above to get started with these e-commerce recommendations. Google will provide you with recommendations and methods to help you enhance your on-page experience.
Improving these qualities can help you improve e-commerce traffic since your site will seem better in Google’s eyes and will be simpler to browse for consumers, which will keep them coming back.
4. Create a mailing list
Repeat consumers spend 67 percent more than new customers, and developing an email list is one of the greatest methods to keep them coming back.
You’ve already earned their trust, and they’re aware of what you have to give.
Take a look at this Birchbox example:
Giving clients a one-of-a-kind promo code motivates them to return and makes the offer seem special, as if they’re obtaining something that isn’t accessible to everyone.
Try the following ways to establish an email list:
- Users that join up for your email list will get a little discount (10 to 15%).
- Make your email list feel special by marketing new goods just to your subscribers.
- To entice people to sign up for a future email announcement, post teasers on social media.
5. Email Subscribers Can Be Retargeted
You’ll want to retarget customers based on their onsite activity after you’ve built up an email list. In this scenario, retargeting is sending an email to someone who has shown interest in your company but has not taken the desired step. (It can also be used for paid advertisements, but we’re talking about non-paid techniques here.)
One of the most successful methods to use email retargeting is to send abandoned cart emails. In fact, they’re in charge of collecting about a third of all abandoned shopping carts.
You may also recommend goods to existing clients based on their prior purchases. It’s simpler to go after existing consumers than it is to find new ones, as we’ve previously discussed.
Here’s how to retarget your email subscribers quickly:
- In your email marketing platform, look for strategies to retarget subscribers. MailChimp, for example, includes a retargeting email tutorial that leads customers through the process.
- Start with the simplest retargeting campaigns. Abandoned cart emails and suggested goods are usually quick gains.
- To discover what works, try out different retargeting campaigns. For example, a week or so after purchase, ask for evaluations or offer a new collection.
6. Make your call-to-actions (CTAs) more effective.
Only around 2% of your website visitors will convert on their first visit, therefore collecting email addresses through CTAs is critical.
To figure out what works, you’ll have to experiment a little. The color of your CTA button, for example, may make a big effect.
Performable, for example, discovered that changing their CTA button from green to red increased their conversion rate by 21%.
To see what works, experiment with various CTA buttons and language and A/B test them side by side.
But don’t stop at colors. You may also put your CTAs to the test:
- font size/type
- incorporating images
- page d’accueil
7. Streamline Your Checkout Procedure
Nearly 70% of customers leave their shopping basket. Hidden fees, shipping prices, too many processes, and a bad overall experience may all contribute to this. The finest e-commerce advice builds on what you’re currently doing, and the checkout experience is an excellent place to start.
People are more comfortable purchasing online than they have ever been, but they also have high expectations for the process. How do you make the process better? Here are some pointers:
- Get rid of any hidden fees and be honest about your prices.
- Early on in the process, share shipping costs.
- Limit the amount of conversion clicks.
Scandiweb put up a fantastic case study on the measures they took to optimize their checkout process. You don’t have to go quite this far, but regardless of how large or little you go, it’s a sensible e-commerce approach to execute.
8. Create a Reward System
According to a white paper by Altfeld, the possibility of completing a deal with an existing client is as high as 70%.
What is the most efficient strategy to re-engage customers? Loyalty programs are a great way to reward your customers.
It’s a wonderful and ageless method to reward clients for returning and doing business with you again.
Take, for example, Sephora.
You get one dollar in incentives for every dollar you spend. You may earn additional benefits, like as discounts and free delivery, the more you spend. When you break it down like this, it’s easy to see how basic it is, but the hard part is coming up with a clever incentives scheme.
To create a successful incentives program, you’ll need to do the following:
- Look for commonalities among your most lucrative clients (location, products, interests, etc.)
- Examine the data to determine what motivates purchases. This will assist you in establishing a reward system. Do they appreciate free delivery? Discounts? Early access to new product lines? If you’re not sure, use a poll to ask your consumers.
- To deploy your program, look for e-commerce reward and loyalty tools and plugins.
9. Increase the number of internal links on your website.
Although I’ve previously covered SEO, this stage focuses on internal links on your e-commerce website. What impact will this have on e-commerce traffic?
Internal links that aren’t properly linked don’t rank as well as sites that have a strong link-building strategy.
You’re showing Google that you’re an amazing resource for what people want to purchase and that you’re an expert in whatever area you sell in by building a network of connections on your site. This will enhance the user experience while also increasing your Google value.
Here are some pointers on how to create internal links:
- Determine which pages should be included in your hub—these are the sites that you know your users will want to view. Wherever it makes sense, provide links to these sites.
- On your pages devoted to products, provide links to similar goods. If you offer tents, for example, provide links to other camping equipment.
- Use “breadcrumbs” in the navigation to guide people back to the most important pages.
- Use anchor text that is simple to grasp, such as this: More information on internal connecting best practices may be found here. What you’ll receive if you click the highlighted text is obvious.
10. Participate in social media
Before purchasing anything, 91% of consumers read at least one review. What’s the best location to gather a lot of client feedback?
Of course, there’s social media.
Are you use social media to promote your e-commerce store?
Is there a location where clients may go if they have anything great or bad to say about your company?
You should do both because it shows clients that you’re a genuine company with real people behind it, not simply a brand.
This article will show you how to create a social media plan for your e-commerce company.
11. Include a live chat feature on your website
You must be available to your clients. During the sales process, 60% of individuals want to connect with someone.
Remember the time you were at a physical store and needed assistance finding something but couldn’t find somebody to assist you?
What was your reaction to that? Unimportant?
People expect the same level of customer care when they shop online as they do in person. As a result, you must be ready to answer inquiries and provide assistance throughout the sales process.
There is lots of live chat software available to make this procedure as easy as possible. It may also be made more economical by using chatbot automation, which answers common inquiries before connecting consumers to a real person.
12. Prioritize value creation.
You can’t expect your consumers to do things without making them feel like they’re getting the most out of their time and money in your e-commerce approach.
Email marketing is a wonderful illustration of this. We all know that if we want someone to give us their email address, we need a lead magnet, right?
We’re approaching the point when just having a product to sell isn’t enough.
To increase sales, you should provide free delivery, free trials, speedy shipment, extra offers, and personalized letters.
Whatever you decide to provide, make it crystal clear what you’re selling up front so customers can see the value before clicking to purchase.
This applies to other aspects of your website as well, such as:
- pages devoted to products
- page d’accueils
- postings on social media
13. Improve Your pages devoted to products By Focusing on Benefits not Features
Poor product descriptions may cause you to lose a lot of money.
Do you want to know a quick fix?
Consider the advantage to consumers when you write about a feature, and make it the focal point of your content.
Consider the following example from Gillette:
Every feature has a benefit associated with it.
They don’t simply describe what it does. We all know what a razor is and what it does, but they go into detail on how it will make you feel.
Here are a few other ways to improve your pages devoted to products:
- Remove distractions so consumers can concentrate on what important.
- To inform visitors what to do next, use clear, succinct calls to action.
- Check the speed of your page.
- Make use of high-resolution product images.
- To increase consumer trust, provide social evidence.
14. Make use of video
Eighty-seven percent of video marketers think their website’s e-commerce traffic has increased as a result of video.
Because video e-commerce techniques are so relevant right now, I could write a complete guide on them.
If you’re not embedding videos into your pages devoted to products, you’ll want to start right now.
Add User-Generated Content (UGC) to your website.
User-generated material is said to influence up to 80% of people’s shopping decisions.
Putting a photograph of a product in use that a reviewer posted on your website is an example of user-generated content.
When they witness other individuals using your items, they are more inclined to trust you. Here are a few more methods to use user-generated content:
- Add reviews to pages devoted to products.
- Make a custom hashtag and urge people to submit their favorite goods with it.
- Embed user-submitted product images at the bottom of your page.
16. Recognize Customer Personas
You can lose out on one of the most basic e-commerce suggestions if you don’t understand what a consumer persona is.
What is the definition of a buyer persona?
It is, in essence, a representation of your client. What exactly do they do? What is their demeanor? What are their thoughts like? What is it that makes them connect?
In your e-commerce firm, if you don’t have a particular avatar that you’re marketing to, you’re possibly losing money.
17. Use Signals of Trust
According to TrustedSite, 50 percent of cart abandonments are due to a lack of company authenticity.
When we mention legitimacy, what exactly do we mean?
Someone may get apprehensive as they go through the purchasing process. Is this a legitimate website or a ruse? Is the product going to live up to their expectations in terms of quality?
How can you keep distrust at bay?
Toss in some trust signals into the mix. These are some of them:
- Verifications by external parties
- customer feedback
Another wonderful technique to convince clients you’re a legitimate business is to provide a video of yourself or someone from the company.
18. Provide shipping at no cost
Here’s a statistic that might have a significant impact on your e-commerce revenue: Consumers demand free delivery on every online transaction, according to 66% of respondents.
No of how much they spend, these folks want you to cover the expense of delivering their stuff. That’s something you can credit Amazon for.
Free delivery, on the other hand, isn’t the income drain you would imagine. As an extra bonus, if you execute everything else on this list well, you’ve almost certainly landed that client.
You can make free delivery work for you in a few ways:
- Increase your charges to cover the expense of delivery, then declare it “free.”
- As a loyalty program benefit, provide free delivery.
- In return for free delivery, request an email address.
- Free delivery is only available for orders of a specific amount.
19. Protect user data (and Make Sure Your Customers Know It)
This e-commerce suggestion complements trust signals, but it’s also significant on its own.
On your website, e-commerce firms gather a lot of information about their clients, such as onsite activities, banking or card information, addresses, and maybe even social security numbers.
What steps are you doing to safeguard this information?
Here are a few suggestions for safeguarding your customers’ information:
- an SSL certificate is required
- keep track of all orders
- strong passwords are required
- Ensure that your data is encrypted before storing it.
Make certain that your consumers are aware of your efforts. Include all of the precautions you take to secure their data when requesting them to submit sensitive information.
20. Take use of influencer marketing
When you collaborate with another company or influencer to promote your items, this is known as influencer marketing.
On sites like Snapchat, TikTok, and Instagram, we see this all the time.
The influencer marketing industry is expected to rise to 16.4 billion dollars by 2022.
Begin by contacting influencers in your industry to see whether they sell endorsements. Send them free samples of things to try out.
Dan-Os Seasoning has become a huge hit on TikTok, with influencers from all around the world utilizing it in their culinary videos.
Research, Test, and Pivot are the 21st and 22nd steps in the research, testing, and pivoting process
You’ve just read 20 e-commerce recommendations, all of which can help you increase traffic to your site and increase conversion rates.
These techniques must be implemented if you want to succeed. However, not every strategy will be effective for every brand. They could also function, but in a different way.
An e-commerce fashion website, for example, would do better with influencers than a B2B manufacturing e-commerce firm.
Research, testing, and pivoting are the only ways to find out. Try something fresh if something doesn’t work for your audience. It’s the only way to continue to develop.
22. Instill a sense of urgency in your audience
Visitors who leave your site without making a purchase are unlikely to return.
The sense of urgency provides a strong motive to finish the transaction right away.
“Act immediately!” it may be. There aren’t enough!” “Buy now and get free shipping!” or “Buy now and get free shipping!” or “This is a one-time deal!”
You may approach it from a variety of perspectives as long as your visitor gets the sensation of “don’t miss out on this.”
Consider the following example from American Apparel:
They warn buyers that they are going to run out of this item right there in red letters.
Exclusivity and FOMO may be used to generate a sense of urgency in a variety of ways, including:
- Use popups to display other users who have purchased something.
- Send out “last-minute” emails.
- A shopping cart timer may be added.
- Showcase a limited supply (like American apparel.)
23. Upsell Your Existing Customers
Upselling is one of the most accessible selling weapons in the armory of many smaller e-commerce enterprises.
It’s a common misconception that it’s not worth the effort, however this is not the case.
Upselling may boost average order value, which accumulates over time.
Amazon’s first year of testing upselling on its site resulted in a 35 percent boost in sales.
Here are some ideas for increasing upsells:
- offer related product sections on pages devoted to products.
- On the checkout page, provide product recommendations.
- Offer free delivery on purchases of a certain value, such as $25 or $50.
24. Introduce New Products
According to Nielsen, 63% of customers like it when companies introduce new items. What does this imply for you, the owner of an e-commerce store?
In your sector, you must continuously introduce new items and create advancements. The greatest e-commerce advice I can give you is to concentrate on creating a positive impact on people.
Examine what your competitors are doing and consider how you may outperform them.
There are still methods to innovate if you don’t make your own items.
If you’re selling home renovation supplies, for example, could you find a method to package many things together? You could even start a subscription box for bundles.
25. Put Your Money to Other Uses
While this whole list of e-commerce advice focuses on how “not” to spend money, you may put the money you would have spent on sponsored advertisements to better use.
Spend money on high-quality blog content outsourcing, SEO strategy, or influencer marketing.
Every company, no matter how large or little, should have a marketing budget. Consider what else you could do with that budget and experiment with alternative paid choices if you’re already spending money on sponsored advertisements.
Frequently Asked Questions about E-Commerce
How can I fast boost traffic to my e-commerce website?
The two quickest methods to increase e-commerce traffic are via social media and influencer marketing. Other techniques, such as SEO, are more of a long-term strategy.
What percentage of my e-commerce traffic should come from sources other than paid advertising?
Organic traffic used to have some of the greatest conversion rates simply because people found you organically. This indicates that you are most likely a solution to the visitor’s issue. It’s difficult to put a precise figure on this since every firm is different. However, if your approach enables it, you may succeed only with sponsored traffic.
How can I keep track of the visitors to my e-commerce site?
E-commerce traffic may be tracked in a variety of ways. You may use Google Search Console, as well as tools like SimilarWeb and Ahrefs, to analyze your site’s performance.
What does “organic traffic” mean for an e-commerce site?
Organic traffic refers to users that reach your website without the use of paid adverts, such as via searches on Google or Bing.
Final Thoughts on E-Commerce
Which of these 25 e-commerce suggestions resonated with you the most as you went through them? Do you think you’re better prepared to increase foot traffic to your store?
The most essential thing to remember is that you don’t have to accomplish everything flawlessly; instead, you should progressively execute them to see benefits.
Determine what is presently wrong with your e-commerce shop and where the low-hanging fruit may be found. Maybe you only need to beef up your blog material or modernize your checkout procedure. The majority of such modifications may be done in a matter of days or weeks.
The options are unlimited when you have all of these ideas and methods at your disposal.
What are some of the non-advertising techniques to increase e-commerce sales?
- Unlock large volumes of SEO traffic using SEO. Take a look at the outcomes.
- Content Marketing – Our team develops incredible content that is shared, linked to, and drives traffic.
- Paid Media – successful paid solutions with a measurable return on investment.
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