TikTok Launches Creator-Crediting Feature

The social media platform for short videos has allowed users to create and upload their own content, but now the company is taking it one step further by adding a “Creator-Crediting” feature. The new tool allows creators to ensure that they are receiving 70% of all ad revenue generated on their channel after watching a video with this option enabled.

Tiktok is a social media app that allows users to create short videos and share them with friends. The company has recently launched a creator-crediting feature which gives creators more power over their content.

TikTok is introducing a new tool that allows users to give credit to video producers and trend starters.

It will encourage individuals to acknowledge their sources of inspiration by enabling users to tag, mention, and credit videos in postings.

When TikTok viewers wish to credit another video, they may only do it in the captions or comments at the moment. They will be able to credit certain videos using the new capability.

In a blog post, Kudzi Chikumbu, TikTok’s Director of Creator Community, said:

“These tools are a crucial step in our continuous commitment to investing in resources and product experiences that promote a credit culture, which is critical to ensure TikTok continues to be a place for creative expression,” says the company.

After publishing or modifying a video, users will be able to access the functionality from the video page.

They will be able to tag movies they have liked, favorited, submitted, or that employ the same sounds on the video page.

TikTok will also incorporate user reminders such as pop-ups highlighting the necessity of thanking original artists and urging users to do so.

TikTok Launches Creator-Crediting FeatureScreenshot taken from newsroom.tiktok.com/en-us/crediting-tools on May 20, 2022.

The Feature Arrives Nearly a Year After Black Creators’ Outrage

TikTok has been accused by users who believe their unique work is being stolen without due credit being provided for some time.

Jimmy Fallon and Addison Rae, one of the social networking site’s most famous personas, earned the wrath of black users last April after they performed a sequence of dances popular on the site on “The Tonight Show” without thanking the creators. Fallon apologized and asked five TikTok developers to perform their dances on the program.

However, charges that white video producers were copying black content artists’ dances and memes persisted, and many African-American content creators boycotted the site in June, using the hashtag “BlackTikTokStrike.” The hashtag gained millions of views across different social media sites.

“It’s critical to see a culture of credit emerge throughout the digital environment,” Chikumbu said in the article, “and to encourage underrepresented artists in being appropriately thanked and appreciated for their work.”

TikTok Newsroom (source)

Screenshot taken from newsroom.tiktok.com/en-us/crediting-tools on May 20, 2022. 

TikTok has recently launched a creator-crediting feature. The new feature will allow creators to credit themselves on the app’s main page. Reference: when did tiktok come out.

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