Month: May 2022

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

TikTok has a new brand mission! This week, the social media app launched its first global campaign to crowdsource creative ideas and raise awareness of mental health. TikTok has launched a new way to crowdsource creative. The platform is called “Branded Mission”. It allows users to create a mission and offer rewards for completing it. …

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10 Best E-commerce Email Marketing Strategies You Should Start Using Now

Email marketing is a tried-and-true way to increase engagement and revenue for your business. Here are some of the best practices you can start using now. Email marketing is a great way to keep in touch with your customers and allow them to stay in the loop. E-commerce email marketing strategies are some of the …

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Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms

Google’s latest innovation attempts to improve the efficiency of algorithms that predict search results. The company is using prompts in response to a question, which could lead to more relevant and personalized recommendations for consumers. Self-consistency improves chain of thought reasoning in language models. The concept of self-consistency is a way to improve the accuracy …

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Google Scene Exploration Searches The World Around You

Google has announced a new app called Scene Exploration that uses AI to create a digital reality by mapping the world around you. The company hopes this will become an immersive tool for augmented marketing campaigns and other visual applications where users can explore their worlds in 3D. The “google search region settings” is a …

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Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

The IAB NewFronts Presented by The Intersection were a major event that showcased the top players in social media and advertising. We learned what to expect from different platforms during this year’s Mid-Year Report. The “tiktok vs meta” is a debate that has been going on for a while. The “tiktok vs meta” is about …

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Google Shares Sneak Peek At New Advertising Features

Google is planning to revamp its advertising platform and suggested that it might soon be possible for businesses to create a digital advertisement, which will then follow the customer from website-to-website. This would allow advertisers the opportunity to target their ads more precisely with data gathered by Google’s machine learning algorithms. Google has recently released …

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