How to Use Twitter Trending Topics in Marketing

There’s a reason that Twitter’s official U.S. trending topics page regularly includes news headlines from organizations like CNN, The New York Times, and MSNBC, which regularly report on trending stories. There’s a reason that these organizations’ regularly reported top news stories are regularly included on Twitter’s trending topics page. They regularly break news, and because Twitter’s algorithms track these stories from multiple sources, they can appear in the trending topics category.

In the past few years, the micro-blogging service Twitter has been able to establish itself as a vital force in the social media universe, as witnessed by the number of people who now use it as their primary social networking tool. In fact, many marketers have embraced the service as a means of promoting their products and services. And, because Twitter is a real-time, 24-hour-a-day stream of news and information, there’s no better way to gauge a product’s popularity. You can even use Twitter to find out what people are saying about a specific topic.

Trolling has become an increasingly important part of the Twitter platform, used by both brands and journalists alike. But what is trolling, and why does it matter so much to marketers?. Read more about twitter trending worldwide and let us know what you think.

Trends ebb and flow. Flannel, bell bottom jeans, Rubix cubes How are you going to keep up with everything?

In a digital age, this is even more of a conundrum. Trends don’t last a decade or even a year. Things may change in an instant.

Using what’s happening as fuel for your digital marketing strategy, content creation, and reaching out to your target market with a message that connects may be very beneficial.

Fortunately, Twitter trending topics provide an up-to-date resource for keeping up with what’s popular. You’ll find out what others are talking about, how they’re feeling, what they’re thinking about, and what the overall consensus is. You may then create campaigns and content around relevant themes.

What Are Trending Topics on Twitter and How Do They Work?

Have you ever noticed Twitter trending topics when scrolling through the news or checking out your favorite content producers’ newest updates?

The majority of Twitter trending topics are determined by Twitter’s algorithm. Twitter analyzes what is being discussed by a large number of people to decide what is hot and then distributes it.

In the “What’s Happening” area of Twitter, you’ll find not just popular tweets that are being reshared and commented on a lot, but also a summary of the articles and headlines that are connected with those tweets to offer you some context.

How to Use Twitter Trending Topics - See What's Popular In Your Niche

Twitter shares tweets and topics that it believes you’ll be interested in based on your interactions and what you’ve liked and followed. This is particularly useful since what’s popular in your networks and among your friends may not be the same as what’s happening on the other side of the nation or the globe, or even among different demographics.

Click the “For You” link on the website or the magnifying glass symbol on the Twitter app to discover your hot topics. The tabs may then be used to investigate specific hot subjects and determine which bandwagons you should join, which discussions you should join, and where you should concentrate your marketing efforts.

How to Use Twitter Trending Topics - See What's Popular In Your Niche

8 Ways to Make the Most of Twitter’s Trending Topics

You may utilize Twitter trending topics to get a sense of what’s going on in the world and to learn more about your target market’s interests so that when you reach out, you’re speaking directly to their concerns.

1. Look at what’s trending in your niche.

Twitter will display you current topics that are relevant to your interests by default. When you’re on Twitter, this will be much more precise. You’ll start seeing current topics that match your interests if you’re already following and engaging with material relevant to your specialty.

As you attempt to figure out what others are talking about and what’s important to them right now, this may also be a gut check for you. You may believe you understand what the hot subjects of the day are: TV programs, goods, music, and so on, but you need confirmation.

This is particularly helpful if you don’t share your target market’s demographic or interest group. You may not be aware of the most recent fashion trends.

2. Look at related tweets to see what other people are saying about the topic.

Once you’ve gotten a sense of what’s hot, you may go further to see how people are responding and feeling about a certain subject.

Trending themes often mirror current events or news items from across the globe. You may also look at real-world tweets from people in addition to those headlines.

The larger picture is that each subject is complex and ready to elicit a range of emotions. Those actual tweets may act as an impartial focus group where you can receive feedback on the hot subject from your target market.

3. Keep an eye on the trending topics to see what’s consistently popular.

Twitter trending topics can help you see what’s constantly trending in addition to viewing what’s fresh and occurring in the globe. By checking in on a frequent basis, you’ll get a sense of what’s still popular rather than what’s simply a fad.

Some fads pass us by in the blink of an eye, while others begin to shape our discussions and narratives. They begin to become an integral part of who we are and what is going on in our lives.

Checking Twitter’s trending topics on a daily basis may help you stay on top of those more fundamental trends. When you see that the same (or related) themes keep coming up, you may utilize them as pillar content.

4. Recognize and avoid topics that are heading in the wrong direction.

On a similar point, Twitter trending topics may assist you in determining what is losing traction. We may lose touch with what’s going on in our target market’s day-to-day life when we get caught up in our marketing agenda.

It’s simple to go back and think about what’s worked for others or what’s been mentioned in the last few weeks or months when we sit down to develop a marketing strategy.

Is it, however, going to be the hot subject by the time your content or advertisements go live? It’s impossible to predict if a subject will be popular in the next week or month without a crystal ball. Trending topics on Twitter may be used to predict future trends.

Is the intensity, passion, and frequency of tweets increasing? Is the discussion gaining traction or fading away? Is the debate winding down? Is there a decrease in the number of individuals tweeting about it as time passes? Isn’t that a subject that often appears on Twitter’s hot topics list?

To prevent being out of date or screaming into the wind, avoid decreasing themes in your future content and lead creation. (You may also use Google Trends to check whether the number of subject searches has grown or decreased.)

5. Find out what’s going on in your city and state.

It’s wonderful to know what’s going on across the globe, but if you have a locally-based or locally-driven business, you need to know how people in your region are feeling.

Every day, there is a slew of important news and issues to consider. Is it a topic of conversation in your neighborhood? What are their thoughts on it? What effect is it having on them?

By engaging with local events and enabling Twitter to access your location on the desktop or app, you’ll be able to view local Twitter hot topics. Twitter may then utilize your location to share hot topics in your region.

You may also be more precise by using the search feature to type in your subject or hashtag. You may use the “advanced search” options to find tweets sent from a certain location.

local listings twitter trending topics

This is an excellent way to participate in and even lead discussions on such subjects. Participate.

6. Identify Keywords and Hashtags That Are Related

Increasing your knowledge of Twitter trending topics may provide you with not just broad emotions about what’s going on in the world, but also particular insights into the phrases and hashtags that others are using to discuss such subjects.

In relation to such subjects, what words and phrases are individuals using? What exactly are they not using? Researching top tweets may teach you a lot.

Knowing those natural keywords and phrases may help you lean into them if you’re producing pay-per-click or keyword-driven advertisements.

Knowing such hashtags may help you target the same audience if you’re doing a social media campaign.

Ideation of Content

When you don’t know what to write about, look to Twitter’s hot topics for ideas. You may learn about what others are talking about here.

Remember that you don’t have to write on the exact subjects mentioned in the trending tweets, but they may serve as inspiration. What are the broad themes that your target audience seems to be discussing frequently?

For example, every four years or so, everyone’s attention is drawn to the Olympics. You don’t have to tell the same tales as everyone else, but you now know that inspirational and persistence stories are popular with your audience.

8. Make a Statement

Sharing a bigger picture may help your company become more genuine and human. Don’t be hesitant to express some of those words of justice, hope, and change when you watch certain news items dominating the Twitter discussion day after day.

To participate in the discussions, you don’t have to reshare or repeat the tales. Speaking about topics that your target market is genuinely passionate about may make you seem more relatable—and can also help you work for the greater good by providing resources or information.

Adding fresh value and thinking to a discussion may help you become noticed, which can help you grow your brand’s visibility and following. Just walk carefully here and don’t attempt to blend in when it’s clear that companies aren’t welcome to participate.

Why Are Marketing Trends Important?

If only you could predict what your target market would desire in the days, weeks, and months ahead.

You’ll need to be aware of what’s happening in order to develop campaigns that appeal directly to your target demographic. What are they contemplating? What are they most likely to consider in the future?

Although it is difficult to read your audience’s thoughts, thorough research may help you remain on top of the issues that are most important to them.

On the other side, one of the worst ways to squander time, money, and energy in marketing is to produce a fantastic campaign or piece of content that falls flat because you didn’t connect with your audience in genuine, meaningful ways.

Two of the most essential elements in any digital marketing campaign are to be current and relevant. Use Twitter trending topics to keep up with what’s going on and profit on what’s working!

Frequently Asked Questions about Twitter’s Trending Topics

What is currently trending on Twitter?

On the desktop or mobile versions of Twitter, go to the “Explore” area to see what’s trending. To access what’s presently trending in the app, click the magnifying glass button.

What’s the best way to discover local Twitter hot topics?

If you have your location switched on in your privacy settings, Twitter will display you local hot topics. You may also use advanced search options to find tweets from particular geographic areas.

How can I utilize Twitter’s hot topics to promote my business?

Trending topics on Twitter offer you a glimpse into what actual people are talking about and thinking about. You may utilize this information to influence your SEO, content, ad, lead generation, and social media strategy by learning what’s hot and what’s not.

What is the relationship between hot topics and keywords?

The stories and ideas that people are talking about, as well as real-world tweets about those subjects, are revealed via Twitter trending topics. These are the terms and phrases that people use to talk about and search about such subjects.

Final Thoughts on Twitter’s Hot Topics

Twitter is more than simply a way to keep up with the latest news and information. You may go further to learn more about your target audience’s interests. That’s a valuable information for your content marketing and social media marketing campaigns.

Make sure you stay engaged with your specialty while following Twitter trending topics so that the Twitter algorithm can continue to show you more about that subject. Learn more about local audiences and views by diving into geographical regions.

Allow this information to guide what and how you speak about important topics in your content, website, social media, and other places. You may perhaps discover something new!

What current hot subjects have you discovered?

Consulting with Neil Patel


  • Unlock huge quantities of SEO traffic using SEO. Take a look at the outcomes.
  • Content Marketing – Our team produces incredible content that is shared, linked to, and drives traffic.
  • Paid Media – successful paid tactics with a measurable return on investment.


While you may have friends who have large followings on Twitter, most of them likely don’t know how to use the service. In fact, most Twitter users aren’t even aware that Twitter has a Trending Topics tool, which tracks trending news topics according to the votes of people from various locations around the world.. Read more about trending topics today and let us know what you think.

Frequently Asked Questions

How do you use trending topics on Twitter?

Trending topics are a list of the most popular and relevant topics on Twitter.

How do you use trending topics?

I use trending topics to find the most popular questions and answers.

How do I use Twitter for content marketing?

Twitter is a social media platform that has been used for content marketing. It allows users to share their thoughts, opinions, and experiences with others in a public forum.

Related Tags

This article broadly covered the following related topics:

  • twitter trending hashtags
  • how to see what’s trending on twitter
  • trending topics on twitter today
  • what’s trending on twitter right now
  • twitter trending now

Leave a Comment

Your email address will not be published.