11 Marketing Instagram Accounts to Follow

If you want your Instagram account to grow, it’s important to follow accounts that are trending on Instagram. And one way to do that is by following “influencers” who have a large following on Instagram. (Influencers are people with a large number of followers who are often in some way involved in the industry, for example by being a blogger or a vlogger, or by being a model or an actor.)

The Instagram platform has exploded in popularity over the last few years, but a lot of brands still don’t know how to use it. While you can’t use Instagram to sell your products and services, you can use it to market your brand in a much more effective way than what has been done so far.

Instagram is a great tool for influencers to connect with their followers and provide valuable insight on a daily basis. However, there are many who do not have the skills required to create effective and engaging posts.

Are you sick of browsing through your Instagram account in search of digital inspiration and ending up empty-handed?

We’ve all been there. 

That’s why we scoured the internet for the finest digital marketing accounts to follow and included them in our feed. 

Our varied selection of 11 digital marketing Instagram accounts to follow offers something for everyone, whether you’re searching for practical ideas to use in your traditional campaigns, inspirational tales of grassroots marketing, or postings that will alter your viewpoint. 

In addition to basic information sharing, each of the 11 people has their own distinct voice and style, which is a refreshing change from marketing material that looks the same as everyone else’s. 

Continue reading to find out more about the 11 people that topped our most-followed list (in no particular order). 

Neil Patel is number one.

Marketing Instagram Accounts to Follow - Neil Patel

@NeilPatel is his handle on Twitter. 

Count of Followers: 269k

Digital marketing is a specific niche. 

Neil’s Secret to Success: Neil, a top 100 entrepreneur under the age of 35, makes digital marketing simple for the ordinary reader.

What Neil is Renowned For: A major player in the digital world, Neil is known for his agency’s entrepreneurial disruption in the digital marketing sector. 

Why You Should Follow Neil: Neil is a must-follow if you want to improve your digital arsenal. His articles cover anything from landing page optimization to the transformational impact of color. Even if we seem to be prejudiced, his other 267k followers certainly aren’t. 

Gary Vaynerchuk is number two on the list. 

Marketing Instagram Accounts to Follow - Gary Vaynerchuk

@garyvee is my handle on Twitter.

9.1 million people follow you on Twitter.

Entrepreneurship, investment, and attitude are some of the specialties.

Gary’s Secret to Success: Gary has an entrepreneurial mentality and a unique knowledge of the needs of the digital age, having turned his family’s brick-and-mortar liquor company into the first online alcohol supplier. 

Gary is well-known for his work in the alcohol industry, but he is also a major player in the business world. He talks about anything from NFTs to how to cope with failure. 

Why Should You Follow Gary? Gary speaks out on the current trends, acting as a weathervane for the digital community, as well as informative films about leadership and self-care, with video content that delivers day after day. 

Jay Baer is number three.

Marketing Instagram Accounts to Follow - Jay Baer

Jay Baer’s handle is @jaybaer.

Number of followers: 17.6k 

Digital marketing with a dash of entrepreneurship is a niche niche niche niche niche niche niche niche niche niche niche niche niche niche niche niche niche niche

Jay’s Secret to Success: Jay knows a thing or two about establishing companies as a seventh-generation entrepreneur. Convince and Convert, a highly sought-after digital marketing company, is his newest endeavor. He is the founder of five multi-million dollar firms. 

Jay is known for his work with high-profile companies such as Kindred Healthcare, Arizona State University, and Hilton on creative marketing initiatives.  

Why You Should Follow Jay: Jay topped our list of Instagram accounts to follow because of his amazing podcasts with prominent people discussing digital marketing techniques their businesses have used, as well as daily industry insights. 

Lilach Bullock is number four on the list.

Marketing Instagram Accounts to Follow - Lilach Bullock

Lilach Bullock’s handle is @lilachbullock.

2,672 people have followed you.

Business and mentality for female entrepreneurs is a niche.

Why Lilach is Successful: More than business strategy, Lilach harnesses the power of a positive attitude to propel his company forward. 

What Lilach is Renowned For: As a coach who believes in the power of positive thinking, Lilach is known for using her innovative methods and exercises to help companies get from zero to sixty.  

Why You Should Follow Lilach: Follow Lilach if you’re looking for motivational material as well as practical marketing advice. 

5. Ann Handley is a writer who lives in the United Kingdom 

ann handley instagram accounts to follow

Ann Handley’s handle is @annhandley.

Number of followers: 24.1k

Writing for a variety of media is a specialty of mine.

Ann’s Secret to Success: Ann is a digital maverick who leads the pack with her firm MarketingProfs, and has been named one of the seven individuals impacting contemporary marketing.

Ann has worked on campaigns for big brands like Adobe and the Mayo Clinic, and is known for her innovative strategies and engaging writing skills. 

Why You Should Follow Ann: If you’re searching for tips and techniques on how to master writing on any platform or form, Ann is the person to follow.  

Eric Siu, No. 6

Marketing Instagram Accounts to Follow - Eric Siu

@ericosiu is his handle on Twitter.

Number of followers: 26.7k

Personal and professional change is a specialty.

Eric’s Secret to Success: Eric turned his on-screen gaming talents into a very successful digital marketing profession after being an avid player in his childhood. 

What Eric is Known For: His book, Leveling Up, offers guidance on how to live the life you’ve always wanted. 

Why You Should Follow Eric: Eric should be at the top of your list of digital marketing Instagram profiles to follow if you have a gaming background. The majority of his articles include video game graphics and provide advise on how to thrive in life and marketing. 

Rand Fishkin, no. 7

rand instagram accounts to follow

Randderuiter’s handle is @randderuiter.

Number of followers: 9,700

Market research is a specialty.

Rand’s Secret to Success: Rand’s book Lost and Founder: A Painfully Honest Guide to the Startup World demonstrates his candor and wit. One of the secrets to his success is his communication approach.

Rand is well-known for being the co-founder of Moz, which means he understands all there is to know about search engine optimization (SEO). Today, he is the CEO of SparkToro, a platform for market research and audience intelligence. 

Why Should You Follow Rand? Rand’s account, which he describes as a “pasta-based living form,” includes pasta material as well as results from his marketing surveys and research.

Sorav Jain is number eight.

sorav instagram accounts to follow

Sorav Jain’s handle is @soravjain. 

Number of followers: 223k

Digital education is a specialized field. 

Sorav’s Success is Due to the Following Factors: Sorav began his career as an SEO professional at the age of 17 and is now one of India’s top digital marketing specialists. Sorav is dedicated to the art of teaching and uses his courses and instructionals to simplify difficult material. 

What Sorav is Known For: Sorav is the CEO of echoVME, a digital marketing agency where he collaborates with some of the finest digital marketers in the nation. CashKaro.com and XCode Life Sciences are two of his prominent customers. 

Why Should You Follow Sorav? Sorav’s Instagram feed is jam-packed with information that may assist you find solutions to your most difficult digital marketing problems. From Canva upgrades to Instagram Reel tactics, he’s the one to follow. 

Larry Kim (nine)

Marketing Instagram Accounts to Follow - Larry Kim

@kim larry is the handle.

Number of followers: 45.5k

Automation is a specialization. 

Larry’s Secret to Success: Larry is the founder and former CTO of WordStream, and he has extensive digital expertise. Larry also has a thorough knowledge of PPC marketing, AdWords, and SEO as a result of his consistent industry success. 

Larry is most known for creating MobileMonkey, a chatbot messaging platform that is utilized by Facebook Messenger, Web Chat, and SMS. 

Why You Should Follow Larry: Larry posts simply digestible visuals on topics ranging from Twitter design suggestions for increased interaction to AI-based authoring tools.

Jasmine Star is number ten.

Marketing Instagram Accounts to Follow - Jasmine Star

@jasminestar is her handle.

Number of followers: 450k

Photography and branding are two of my specialties. 

Why is Jasmine so successful? She combined her love of photography with a keen knowledge of branding and marketing. She set out to share her methods with the world after attaining personal success as a photographer. 

What Jasmine is Known For: Using strategic planning and smart digital marketing, Jasmine assists company owners in making their ideas a reality.  

Why You Should Follow Jasmine: Aside from the fact that her Instagram feed is stunning, Jasmine posts content (a lot of it video) that shares tips and tricks for digital marketers. 

Mari Smith is number eleven.

mari instagram accounts to follow

@mari smith is her handle.

Number of followers: 40.4k

Facebook marketing is a specific niche. 

Mari’s Secret to Success: Mari can develop engaging strategies for businesses to help them expand reach and profit on their investment because to her extensive knowledge of the inner workings of Facebook marketing. 

Mari is known as the “Queen of Facebook” and is widely regarded as one of the world’s top Facebook marketing gurus. She has worked with well-known clients and has been named one of Forbes’ Top Ten Social Media Power Influencers for many years. 

Why You Should Follow Mari: If you want to improve your Facebook marketing, Mari is the person to follow. Her account is full of useful tips and techniques for deciphering marketing trends, as well as a variety of other interesting subjects.  

Frequently Asked Questions About Getting People to Follow You on Instagram

What Are the Best Instagram Marketing Accounts to Follow?

The following are a handful of our favorite digital marketing figures:

  • Jasmine Star’s Twitter handle is @jasminestar.
  • @soravjain, Sorav Jain, Sorav Jain, Sorav Jain, Sorav Jain,
  • Jay Baer (@jaybaer) is a Twitter user.

These are only three of the eleven must-follows on the list.

What kind of material do marketing influencers distribute?

Marketing influencers disseminate a wide range of information. You’ll find anything from movies on NFTs to advice for building a mood board for your next picture session within our varied selection of 11 marketing Instagram accounts to follow. 

What’s the best way for me to discover new marketing Instagram accounts to follow?

While we’ve created a list of 11 motivational marketing icons, this is only the beginning. Explore who these people are following, as well as hashtags like #digitalmarketing, #SEO, #FacebookMarketing, and any other keywords that are related to your objectives, to discover even more inspiration.

What resources can I use to get marketing ideas?

Instagram is an excellent place to look for marketing ideas. Marketing figures are more prepared than ever before with instruments to communicate their best practices with their audience, thanks to the multi-photo format, reels, and tales.

Conclusion: Instagram Accounts to Follow

These 11 accounts offer something for every marketer, whether you’re searching for a feed that makes great use of aesthetics and color and also happens to include marketing advice, or a more fiscally oriented approach. 

Don’t restrict yourself to the highlighted profiles as you research the subjects that are most relevant to your marketing objectives. 

Explore hashtags that are relevant to your interests to interact more with the marketing Instagram community. Then, as you get to know the community better, start utilizing your #digitalmarketing hashtags to join in on the discussion even more.

What are the chances? Perhaps you’ll be included on our future list of Marketing Instagram Accounts to Follow!

Who is your favorite Instagram marketing influencer?

Consulting with Neil Patel


  • Unlock huge quantities of SEO traffic using SEO. Take a look at the outcomes.
  • Content Marketing – Our team produces incredible content that is shared, linked to, and drives traffic.
  • Paid Media – successful paid tactics with a measurable return on investment.


Take a look at any business these days and you’ll find that marketing has become an essential part of the operation. And what’s more, the Internet has made advertising dramatically easier than ever before. While it’s true that a great many marketing strategies have changed in the last five years, as a whole, they’re still pretty much the same. These include the following:. Read more about best business instagram accounts 2020 and let us know what you think.

Related Tags

This article broadly covered the following related topics:

  • neil patel
  • neil patel blog
  • neil patel digital marketing
  • best small business instagram accounts
  • best brands on instagram 2018

Leave a Comment

Your email address will not be published.