Google Title Tag Update Casualties Lose Search Traffic

Let’s start this off with a simple statement: “If you’re on Google Search Console, you’re probably losing search traffic to your website every day.” If you’re not, you’re probably losing search traffic anyway, but at least you’re not doing it in great numbers.

A new Google Update for search is going to hit your site today, and it’s going to have a big impact on your website’s visibility in Google’s search results. It’s a big update, so you’ll want to make sure your website is ready for the change.

In the past several years, Google has been rolling out a number of updates to its search page, all with the aim of making the search experience more personalized. In 2015, Google announced that it would begin showing more information from a user’s Google account in search results, and in 2016 it rolled out a “Mobilegeddon” update that penalized sites that didn’t have a responsive layout. Now Google is looking to further enhance the experience for users by removing the “Other” option from the search box.

For slightly under 20% of search results, Google does not display publisher title tags (commonly referred to as the SERPs). Because some sites are losing traffic, probably due to poorly updated titles in the SERPs, some in the search marketing industry have dubbed Google’s title tag change Titlepocalypse.

Update to Google’s Title Tag Becomes a Casualty

Lily Ray, a search marketer, tweeted about a victim of Google’s change. She said that in the previous week, clicks had decreased by almost 60,000.

The site did not lose any ranks, and its average position remained same.

The conclusion is simple: Google changed the title tags, and the site lost visitors as a result.

Lily Ray dubs Google’s latest update the “Titlepocalypse.”

The Google titlepocalypse’s first major casualty:

On an ecomm site, this is a subdirectory where

Related Tags

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  • google title tag update casualties lose search traffic signs

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