All About Substack: Competitors, Features, and Audience

The truth is, most e-commerce sites do very little to sell their products and services. That’s why they use this tactic: Substack (the online marketplace we built for our brand). Think of Substack as a landing page for your product, and we’ll help you line it up with an audience hungry for it.

Substack is a new digital marketing company that is trying to turn the marketing landscape on its head. We offer a simple and effective marketing plan that combines the proven techniques of internet marketing with the power of content marketing.

Many people have a fear of the unknown , and the Transporter was a great way to fill that void. It’s fast, it’s powerful, and it’s basically a van on all four wheels—but what does it actually do? Well, for starters, the truck is packed with all sorts of technology. The hand-operated steering is assisted by a computer, and it’s even equipped with a GPS system! The dashboard displays key information, such as the fuel gauge and the coolant temperature, and there’s even a panic alarm in the event of an accident.

Do you like writing? Draw? Is it possible to create in any way? Do others advise you that you should attempt to earn a livelihood by utilizing your artistic abilities?

Do you dismiss them because you don’t know where to begin or don’t believe you have the time to devote to unpaid work? After all, a lot of individuals begin their careers by producing free material for newsletters and blog articles. 

That’s when Substack enters the picture. Even if you don’t have a following yet, you get paid to write. 

Stay tuned if you’re interested in learning more. I’m going to go into Substack and its numerous rivals to see whether this is the right route for you. 

What Exactly Is Substack? 

What Is Substack

Substack revolutionized the industry in 2017 by enabling creatives, journalists, and bloggers to profit from their own email newsletters. Substack allows you to create an email marketing list, compose newsletters, charge subscribers, and handle payments all in one place. 

This platform has an easy-to-use email builder that allows authors to generate engaging emails that include links, pictures, text, and more. It appeals to a wide range of creators, including:

We’ll concentrate on writers and bloggers today, but if you’re like comics or podcasting, you should bookmark this page. 

Substack is completely free to use. However, if your audience grows, you may want to upgrade to a premium plan, which ranges from $5 to $75 a month.

You may charge your readers if you utilize a premium level. Substack is paid only when you are paid, and they take a 10% cut. Stripe adds another 2.9 percent + 30 cents to the total. As you may already guess, to earn a good living on Substack, you’ll need a sizable following. 

Even with that amount deducted, Substack has the potential to be a profitable business.

Features of the Substack

Substack Features - how much money can you make with substack

Substack is primarily an email marketing platform. It’s entirely up to you whether you take the paid or free way. Here are a few examples of how Substack may be used. 

Newsletters are available for free. 

Using a free Substack newsletter to promote your brand, develop your voice, and establish a reputation for yourself is a fantastic method to do it. This is a fantastic place to start if you don’t have a big following. Create useful content for your tiny audience and distribute it for free.

Substack should be used in conjunction with a website. This enables you to use a CTA to attract visitors to your site and possibly convert them into customers. 

Newsletters with a Fee 

While a free newsletter has the potential to generate revenue on the back end, premium newsletters may generate revenue on the front end.

There are little to no restrictions on what you may write in your newsletters, and you can publish as many as you like. Remember that consumers will calculate how much value they are receiving depending on the price you charge. You may lose subscribers if you charge $75 a month but only send out two newsletters. 

If someone is prepared to pay to read your work, they are interested in doing so on a regular basis. As a result, the ideal approach is to get into the habit of posting on a regular basis. The readers will know what to anticipate, and you will be able to prepare appropriately. 

Who Is Substack’s Target Market? 

The greatest part of Substack is the broad range of subscribers available to you. Journalists, celebrities, political commentators, culinary writers, global travelers, and more contribute to Substack. The majority of the writing on Substack falls into the categories of personal writing, opinion, or research and analysis. 

Substack has encountered some controversy that is important to part of its audience in the spirit of openness. Because the site isn’t rigorously regulated, writers accused of transphobia, harassment, and other bad behaviors have found a home there. While your audience is unique to you and unrelated to any other creator’s, this is something to consider when determining how your audience will react.

In terms of the audience, you have complete freedom to write anything you want since, more often than not, someone will pay to read your work if it is worthwhile. You may be able to charge more to a small group of subscribers if you’re targeting a more specialized demographic since they need more resources. You may charge less but reach a larger audience if you target a wider niche.

You have complete control over the path your Substack newsletters go, but the possibilities are almost infinite. 

3 Marketing Suggestions Using Substack 

Substack has a lot of potential for making a lot of money and reaching a lot of people, but you have to know how to use it. So, here are some marketing suggestions for Substack. 

1. Begin by subscribing to free newsletters. 

You can’t just appear out of nowhere and expect people to sign up for a monthly subscription if they don’t know who you are. You must provide something worthwhile. 

Readers may get captivated by your material and desire more of it in the future. Start thinking about charging individuals after you’ve reached that stage. 

Moving from free to paid too quickly is one of the most common errors individuals make. You must be smart in your approach, ensuring that your audience is really interested and ready to pay for your job. 

You may lose followers even if you wait till the ideal time. When people are accustomed to receiving things for free, they may object when they are asked to pay. However, if you offer great material, have a loyal following, and charge a fair price, you will be more likely to retain the bulk of your subscribers.

2. Make a Viable Offer

Offer your readers more than just a newsletter; give them something they can’t refuse. Depending on your industry, you might create an exclusive social media club for members or even provide one-on-one discussions or coaching. You may also provide exclusive discounts to subscribers on any goods you sell.

To encourage them to click on your offer, write to your audience and add a CTA. This may be a great method to turn these hot leads into sales. 

3. Take into account a variety of publications 

You can have as many newsletters as you like using Substack, which means you may have a free and premium edition. You may continue to interact with your whole audience using this approach.

You need to provide a little bit more to get readers to upgrade to your premium alternative. Increase the exclusivity, value, and personalization of the material. 

If you want to distribute yourself over a few different areas, you may have several free publications. Digital marketing, for example, is very broad, covering a wide range of topics. As an example, you might have an SEO newsletter and a social media marketing newsletter, both of which would direct readers to your website.

Competitors in the Substack 

Because there are so many Substack options, choosing a choice may be difficult. Let’s have a look at some of their main rivals so you can choose the best platform for your needs.

Ghost vs. Substack 

Substack vs. Ghost

The aim of Ghost is to assist you in developing a devoted following in order to earn consistent revenue. You charge subscribers a monthly fee in return for your material, much as Substack.

The way Ghost and Substack handle payments is what sets them apart. Ghost costs $9 per month and doesn’t take a cut of your earnings. As a result, the platform is very scalable. Custom email addresses, domains, and access to a referral scheme are also included. 

Patreon vs. Substack 


Patreon is a subscription-based service that allows artists to charge for their work. Users see the site as a social network feed, and instead of having to go from one location to another, they may browse through the work of everyone to whom they have subscribed.

The most appealing feature of Patreon is its tiered package option. From one place, you can offer customers a variety of choices to suit their budget and how much they want from you. For example, at a $1 level, you may send one email each week to your subscribers. You may send them two emails or one newsletter with access to a video for $5.

Patreon plans vary from 5% to 12% of your monthly revenue, plus 2.9 percent plus 30 cents in processing costs. 

Medium vs. Substack 

Medium is well-known for being a sanctuary for creatives who just want to express themselves, and most of it is available for free. In addition, Medium articles often score highly in search engine results.

You may charge for part or all of your content if you upgrade to a premium Medium profile.

Medium pays depending on “reading time” rather than a fixed charge or a percentage. You earn more money the more time people spend reading your material. You can also earn money by recommending others to the platform using your exclusive code. 

Frequently Asked Questions about Substack 

The following are some of the most commonly requested Substack questions. 

Is Substack available for free?

Substack is a free platform for creating newsletters and growing an audience. It only costs money after you upgrade to premium and begin earning money from your subscriptions. 

Is it possible to advertise on Substack?

Is it necessary for me to create a Substack?

This is a question that only you can answer. Do you have any outstanding content suggestions? Do you have a tiny fan base that you can develop and nurture? If you answered yes, creating a Substack may be a fantastic strategy to expand your audience and ultimately benefit from it.

Is your material owned by Substack?

No. Everything you post on Substack remains your property. While you cannot export material from Substack after it has been published, you retain control of it even if you switch platforms later.

Conclusion: Everything You Need to Know About Substack 

Building a following is a difficult job, which is why we help marketers and creatives that want to rapidly create or expand their following. 

You must be persistent and patient as you build the following, whether you do it alone or with assistance. Of course, establishing an email list is easier said than done, but Substack may help you launch your writing career with a little hard work and dedication.

What advise do you have for new Substack authors looking to grow their audience?

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Related Tags

This article broadly covered the following related topics:

  • what is substack
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  • all about substack: competitors features and audience management

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