The Science of Virality – Marketing Lessons from Internet Cats

Cats have been a part of our lives since the dawn of time – and for some reason, we humans love them. We’ve said it our fair share of times, but there’s no denying that cats are awesome. From their adorable little faces to their unique personalities, cats have likely made us smile more than we care to admit.

Marketing is a tricky beast. Making a brand popular takes time and effort, and leads to a number of tactical decisions. However, if you’re dealing with a niche or hyper-specific product, such as cat memes, there’s a very good chance it could spread at a rate that could make the most dedicated marketer’s head spin.

In the past year, the feline viral phenomenon has become one of the most talked about topics in online marketing. The viral explosion of internet cats has brought with it a cascade of newfangled buzzwords, such as “meme” and “memorable” that have made their way into the vernacular of digital marketing. Now that we have witnessed the virality of cats, let’s take a look at the science behind the phenomenon and see if we can learn some marketing lessons from cats.

We marketers would like to think that we control the internet, but we all know that cats and memes are the real rulers. It’s discouraging to put hours of effort and money into content just to see the next Evil Kermit or Sponge Bob meme get more attention. Is there a way to learn without pandering from memes?

 

As it turns out, a cottage industry is forming. Viral content and how to become viral as a product are being approached by experts like Matthew Inman and Jack O’Brien. Meanwhile, academics like Jonah Berger are delving into the science of virality and trying to figure out what makes memes go viral. When used correctly, this information may push you to the web’s “first page.”

But be cautious. If you make a mistake, you may become the next sacrificial lamb on the internet.

Jonah Berger is a viral scientist.

how to go viral - Jonah Berger

University of Pennsylvania’s Wharton School provided this image.

Professor Jonah Berger of the University of Pennsylvania studies marketing. However, he is not pursuing a degree in advertising or market research. He’s posing a more contemporary question: “What causes ideas to spread like wildfire and goods to spread like wildfire?”

Even New York Times writers thought that the solution would be to “write anything about sex” or to “title pieces like “How Your Pet’s Diet Threatens Your Marriage” and “Why It’s Bush’s Fault.”

However, after three months of analyzing New York Times stories received through email, Jonah Berger and his colleagues discovered some surprising findings. While these three characteristics of viral material shouldn’t come as a surprise:

  1. surprising
  2. interesting
  3. intense

The next two findings may be a little more interesting:

  1. positive
  2. implementable (practically useful)

Remember, this was a review of a news website where the headlines are all doom and gloom, and the articles are about people other than ourselves. While the strength of emotions had a role in whether or not the material was shared, the most shareable content evoked strong positive feelings, such as amazement, and provided practical guidance.

In fact, the power of astonishment was so strong that, to everyone’s surprise, one kind of article beat all others: scientific articles.

According to Berger, who spoke to the New York Times,

We expected people to send articles on health and technology, which they did, but they also submitted pieces about paleontology and cosmology. Articles addressing the optics of deer eyesight would rise to the top of the list.

Tales that elicited strong emotions of wrath or anxiety were more likely to be shared, while stories that elicited strong feelings of sorrow were not.

However, one of the most quantifiable distinctions between viral and non-viral material was the power of astonishment. In the sense that “it includes the opening and expanding of the mind,” awe differed from surprise. And it consistently outperformed comparable levels of rage and anxiety.

This isn’t the first time Jonah Berger has suggested it. Will Natha is a former BuzzFeed developer. Will Nathan didn’t do any research, but he told WMILESN that viral material “represent[s] or uncover[s] something pleasant that we could never have imagined with our own brains.”

But probably the most intriguing aspect of it all is that the most emailed stories were actually lengthier than average. Berger was quick to point out that this might be because the subjects were more interesting in the first place, but it definitely contradicts the web’s prevalent “everything above the fold” attitude.

According to Matthew Inman, creator of The Oatmeal, here’s how you become viral.

Matthew Inman started a webcomic called The Oatmeal in 2009. By 2010, the comic had reached a monthly audience of four million unique visitors. In 2012, he made $500,000.00 through the site. But it wasn’t via the comic, quiz, or narrative site that Inman got his start. When he started Mingle2, a dating service a few years ago, Inman understood how to be noticed online.

In six months, Inman’s dating site went from zero to two million page visits. What’s his secret? Marketing that spreads like wildfire.

Although the site was quickly taken over by a rival, he continued to promote it for them. It received 40 million monthly page views in its first year, with over a million registered users. How did he pull it off? With quizzes like this one, you can:

how to go viral - cannibal quiz

Inman’s amusing quizzes were created with social news sites like Digg in mind (now replaced by the larger descendent: Reddit). They went viral, and with badges linking back to his dating site, they catapulted it to the top of Google.

Google ultimately deemed Inman’s linking methods to be deceptive, and several of the sites for which he worked were punished. Although Inman does not advise adopting this spamming technique, the ramifications are obvious. When done correctly, viral content may generate a lot of buzz.

This may be seen in the Oatmeal. The site does not use any of Inman’s shady link-building techniques, instead depending on its capacity to replicate itself via emails and social media. What was his content’s key to success? It’s “essentially simply comedy 101,” according to Inman. His Gnomedex slide presentation explained:

– Come up with a frequent complaint.

– Choose topics that everyone [at least your target influencers] can connect to.

– Produce information that is simple to understand.

  1. a bunch of pictures
  2. not too much text
  3. lists of the top ten
  4. sift through mediocre publications (Learn how to achieve six pack abs in only 5 seconds each day!)

– Make a visual representation of your data.

– Discuss current events and memes.

– elicit an emotional response

The true jewel of the presentation, in my view, was this:

how to go viral - noun formula

As a consequence, situations like this happen:

how to go viral - pig lightning socks

This technique may seem like something reserved for online comedians, but examine the work of Malcolm Gladwell, the renowned author of Blink and The Tipping Point. While Gladwell’s writings aren’t without humour, they are much more serious. They do, however, often bring out strange links between seemingly unconnected topics. His TED talk “Choice, Happiness, and Spaghetti Sauce” and his essay “Offensive Play: How Different Are Dogfighting and Football?” have a similar ring to them.

Inman’s strategies seem to be more viral in nature. In contrast to the findings of Jonah Berger’s study, he stresses concise information, audience rapport, and images. However, we must not overlook the components of surprise and joy (humor). Inman’s work has been known to stimulate curiosity, debate science, continue on for long periods of time, and even inspire awe.

So, when we believe things need to be brief and straightforward, are we fooling ourselves and disrespecting our audience’s intelligence?

According to Jack O’Brien, the founder of Cracked, here’s how to become viral.

Many people are familiar with Cracked, which was formerly one of the most famous online comedy blogs. Many people are unaware that the majority of Cracked’s articles are “guest pieces,” for want of a better term.

The site, which according to Alexa is in the top 1% of online traffic, is based on a basic concept. If you get enough individuals to propose topics, you’ll find that some of them are fascinating. Remove the chaff, organize everything into a list, credit your sources, and make it funny.

Why are you using a list format? “When a piece of information is shared on social media or forwarded in an email, the title is sometimes the only thing the reader has to go on when choosing whether or not to click,” Jack says. The lists state, “This is what you’ll receive, and this is how many of them you’ll get.”

According to Jonah Berger’s study, Cracked articles may be very educational. Consider these 6 Irrational Middle Ages Myths That Everyone Believes. We learn the following from this piece:

  1. Scientific advancement was not dormant.
  2. They were maybe a little too obsessed with swimming.
  3. Knights were so out of control that even the Church struggled to keep them in check.
  4. Prostitution was legal at the time.
  5. By default, men and women were equals when it came to home responsibilities.
  6. People that survived through birth might reasonably expect to live to be 50 years old.

The article is approximately 2,500 words long, which is about average for the site.

It has been watched over 1.5 million times and liked over 17.8 thousand times on Facebook.

The same characteristics may be seen here as well. Humor. Surprise. Mind-expansion. Interest.

You’d assume that a site like Cracked would have very lax standards, requiring nothing more than “make sure it’s hilarious.” However, their Writer’s Workshop has extremely strict rules, which have helped the site become one of the most popular on the internet. The following are some of the key takeaways:

  • Keep it basic with titles like “What You Think You Know” and “But Actually.”
  • Read the article aloud to yourself.
  • Read your sources carefully and don’t mention anything they didn’t say.
  • For anything other than basic information, rely on reliable sources rather than personal blogs, Yahoo Answers, or Wikipedia.
  • The article will most likely be updated by the editors to make it more entertaining and simpler to read.
  • Isolate the most amazing information from the sources and discard the rest.
  • Check your spelling.
  • Aim for a word count of 2000 to 3000 words.
  • Begin with a joke or something witty in the introduction. Don’t waste time presenting the topic.
  • Keep your prejudices at bay.
  • Don’t be concerned with the passing of time.
  • Don’t make fun of other people’s jokes.

It’s worth noting that before emphasizing comedy, Cracked begins with things like curiosity and authoritative sources. Humor is simply a condiment to enhance the appeal of an already intriguing idea. We’re witnessing the theme of amazement once again. Begin with an idea that will astound people, then figure out how to make it even more intriguing.

There are several recurring themes here. Viral material isn’t necessarily brief; it’s frequently very educational, and it’s not always what we anticipate it to be. So, how do you feel about memes? What about the lousy cat pictures, the sloppy rehashed cartoons, and the utterly absurd videos? Things you can find on the internet include…

According to Eric Nakagawa, the creator of I Can Has Cheezburger, here’s how you become viral.

Eric Nakagawa, a software engineer, uploaded a picture of a big cat he discovered on the internet on his website in 2007. “Can I have a cheezburger?” he wrote as a caption. It was all in good fun, and he continued to publish similar cat pictures with comments for the next several weeks. The site went viral as soon as he turned it into a blog and allowed visitors to post comments.

how to go viral - i can has cheezburger meme

He began in January. He received 375,000 hits in March. By May, the number had risen to 1.5 million. In 2007, investors paid $2 million for the property. The site is currently part of the Cheezburger Network, which also includes Know Your Meme and the hugely famous FAIL Blog (which popularized the exclamation FAIL).

The success of Cheezburger came as a shock to Nakagawa as it did to the rest of the world. The reason for the success seems to be a mystery to him, although he has suggested that community building is the basis for its long-term success. Readers may review and comment on posts, as well as create their own using a user interface that enables them to do so.

What factors contributed to Cheezburger’s success? The underground online site 4chan, where the “I can has cheezburger” baby/internet-speak obviously got its origin, provides a clue at the solution.

This is probably not uncommon, according to a research by Christian Bauckhage of the Fraunhofer Institute for Intelligent Analysis and Information Systems. He found that internet memes propagate via homogenous online groups and social networks, not the internet at large, after studying the history of 150 internet memes and gathering data from Google Insights, Delicious, Digg, and StumbleUpon.

It’s important noting that what we often refer to as “social networks” don’t always play a significant role in meme formation. On sites like 4chan, Reddit, StumbleUpon, Imgur, and, of course, YouTube, memes become popular.

All of these sites have one thing in common: the bulk of its members are more or less anonymous.

And it’s possible that this is a key component of what makes memes tick. They don’t start on Facebook, where they’d spread rapidly among a small number of pals before dying. They begin in online forums, where they are distributed to huge, anonymous groups of individuals who share a similar “internet culture.”

Limor Shifman explains how to become viral.

But that’s not all that goes into making a meme. According to Limor Shifman’s analysis of YouTube videos, memes often include:

  • an emphasis on the average person
  • masculinity with flaws
  • humor
  • simplicity
  • repetitiveness
  • material that is “funny”

These characteristics, according to Shifman, make memes seem “incomplete,” which, ironically, necessitates further discussion and imitation. As an example:

how to go viral - Chocolate Rain original

Video from the source

how to go viral - Chocolate Rain mimic

Mimic

Memes go viral, but they’re not the same thing as “viral content.” It is shared a piece of viral material. A meme is copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, copied, Memes provide internet groups a creative outlet, and their meaning and substance are uncontrollable.

Getting to the Bottom of the Relevancy Conundrum

Because consumers determine the meaning of a meme, it’s difficult to use one to target them. How relevant can viral material be if it has to meet the criteria of being amusing, shocking, and inspiring? Is there a way to reconcile virality with relevance, or will they always be at odds?

We’ll get to it, but first, let’s address a contentious issue.

Is Targeting a Waste of Time?

Who you ask, how you define targeting, and the product you’re selling all influence the answer to this question. When I say tailored content, I’m referring to sales pitches aimed at individuals who are already interested in purchasing a product like yours. Here are a few examples of why targeting is very important:

  • Consumers do not believe they need the thing until they suddenly do, at which point they make a purchase.
  • The product must only be purchased once, therefore customer retention is unimportant.

Targeting should, without a question, be a component of every marketing strategy. However, there are certain instances when less focused efforts are more fruitful:

  • Because the audience is bigger, you may reach individuals who are unaware that they need the product.
  • Highly tailored information is considered spam by the vast majority of individuals. While creating a sales page on targeted content is a good idea, creating a brand around it is a mistake that will leave the majority of your prospective buyers out.
  • With tailored content, audience retention is almost difficult. Even if the product is excellent, most people will not subscribe to a blog about that product. There aren’t many individuals that are so obsessed.

So it may be acceptable to widen things a little to appeal to a broader audience. If pure content sites like Gawker, Mashable, and The Wall Street Journal can make money from advertising, your company should be able to make money by selling your own goods.

When you’re working with a limited budget, it’s better to spend a little amount on a highly focused campaign rather than a large sum on a mass-media effort. The wonderful thing about viral content, on the other hand, is that if done correctly, it may reach a large audience for the same expenditure as a focused audience.

Relevance, on the other hand, has to be considered. There’s no sense in gaining a following of people who aren’t interested in your goods or pursuing virality without thinking about branding.

How to Go Viral: Relevancy Meets Creativity

You’ll need to be inventive if you want to create relevant content that has a possibility of going viral. Keep in mind that viral material is usually:

  • Surprising
  • Interesting
  • Extremely intense (ideally awe-inspiring)
  • Positive
  • Actionable

How can we handle all of them while remaining within the parameters of what may be considered relevant? Let’s have a look at the list one by one.

How to Become Viral: Be Surprising

Do you recall the Oatmeal noun formula? Let’s say you’re interested in shoes. What would happen if we mixed it with a few random nouns?

  • How important were shoes in the development of the fire hydrant?
  • There are 15 reasons why shoes are superior than peanut butter.
  • What if jackrabbits were to put on shoes?

These ideas are unlikely to result in anything significant, but combining two or more ideas and seeing what emerges is a fantastic creative exercise. In fact, other definitions say that discovering tangible connections between apparently disparate concepts is the definition of the creative spark.

Obviously, if you know of something surprising about your own subject, you must share it. However, if you want to surprise people on a regular basis, you’ll need to go out from your area of expertise every now and again. Look for information from different fields and consider how it may be related. Combine and contrast. That is when the element of surprise comes in.

You probably don’t need to hear this, but it’s possible to overdo it. If you mix and match too much, your material will have the same quality as a Mad Libs exercise. Although the concepts above are amusing, you will be praised much more if you can make actual links between the unexpected.

Interest is the key to becoming viral.

What makes a topic intriguing? It’s more difficult to respond to that question than it is to respond to a comparable and more practical one. What is the best way to make a topic interesting? And the solution is straightforward: ask intriguing questions about it.

Start with the five “Ws” (together with “How?”):

  • What kind of shoes do people like to wear?
  • What can we discover about a person by looking at their footwear?
  • When did people determine that they needed to put on shoes?
  • What is the origin of shoes? What happens to them when we toss them away?
  • Why does our shoe brand say more about us than our t-shirt brand?
  • What inspires shoe designers to create new designs?

And we can spice things up a little by mixing and combining these:

Who cares so much about shoes that they purchase hundreds of pairs? What motivates people to act in this manner? When did it begin, or has it been going on from the beginning of time? Where are they going to obtain the money to buy them? Is this preoccupation a problem, and if so, why? What is the best way for someone to stop purchasing shoes?

Some of the most intriguing topics are also the most divisive:

  • Is it possible to predict a man’s bedtime performance based on his shoe size?
  • Is a poor pair of shoes indicative of your personality?
  • Is it superficial to have a shoe obsession?
  • Is it really feasible for shoes to have a “gay” appearance?

If you rely on it too much, you’ll be seen as a shock doctor, alienating the majority of your target audience (though quite possibly loved by a small and rabid fan base). However, ignoring any difficult questions would most likely make you boring.

While I’m going out of my way to show that a subject like “shoes” can be made interesting, I strongly believe that you should broaden the scope of your content to include broader categories like “fashion,” “sports,” “skateboarding,” or other topics that your target audience is likely to be interested in.

Intensity and Positivity are the keys to becoming viral.

Emotion is evoked by viral material. The more powerful the feeling, the more likely it is to go viral. Even better if the feeling is pleasant. Let’s look at some of the ways you may make your posts more emotional:

Storytelling

Making a post concept into a narrative idea is a fantastic approach to make your content more “emotional.” Stories are about individuals who confront challenges, face them head on, and overcome them (or fail tragically). Personify your topic if your article lacks a human aspect. As if the organization or topic were a person, write about it. This isn’t always feasible, although it happens very often.

Write in the present tense.

Make your sentences about nouns that are doing something, not nouns that are being impacted by something. “James hammered out the website in less than a day,” rather than “James pounded out the website in less than a day,” is more engaging. When you create content in this manner, it stimulates people.

Be Funny

Humor is difficult to explain in a single bullet point, yet it is strongly linked to surprise. One of the reasons why the “Oatmeal word formula” works so well is because humor is frequently a kind of surprise that happens when illogical connections are made. Furthermore, there’s a high possibility you’ll chuckle if someone says something familiar to you in an unexpected manner. This may also be accomplished via exaggerated material. Finally, unpleasant or uncomfortable material may be amusing, but things can quickly deteriorate.

Become Enraged

Find a unique method to express something that irritates both you and your target audience. Combine this with a sense of humour for additional impact.

Fear

Write about a potential danger or narrate a frightening tale. Don’t go too crazy with this. Fear may easily transform into sorrow, which is unrelated to viral activity. Fear is also all over the news these days, and people are becoming more desensitized to it.

Create a sense of mystery.

This is closely linked to fear, but for the sake of clarity, I’m separating them. Lee Child’s writings on the topic are fantastic. How to create suspense isn’t the same as how to prepare a cake; it’s more like how to make your family hungry. You postpone your pleasure. You start with a query, then construct a mystery, and then solve it.

This applies to the overall structure of your layout, as well as the structure of each section and, to a lesser degree, the structure of each paragraph. (Of course, this is less useful for manuals.) Simultaneously, since guides are designed to address a specific issue, suspense is virtually built-in to some degree). In summary, suspense is preferable to outright terror since it encourages readers to finish the book.

Be Cute

There’s a reason the internet is obsessed with cats, and this is a big reason why. What could be better than a lovely image? This is a sweet tale.

Be awe-inspiring in your actions.

As previously said, the most infectious emotion seems to be amazement, at least according to New York Times sharing activity. When you come across information that blows your mind and alters your viewpoint, you almost feel compelled to share it.

How can you elicit awe? With a combination of thorough study and an open mind In order to stumble upon that unexpected burst of understanding that can really be termed awe, you must approach your topic from as many angles as possible and draw in ideas from other disciplines. Look for fresh perspectives and describe your subject in a manner that most, if not all, of your readers haven’t heard before.

How to Go Viral: Step-by-Step Instructions

Finally, concrete, practical, and personally helpful information is often shared. I won’t go into great depth since most content marketers are already aware of this. It’s enough to say:

  • Provide solutions to your readers’ issues.
  • Make sure you’ve done your homework and are well-versed in the subject.
  • Explain how the reader may apply what they’ve learned to their own lives.
  • Avoid uncertainty as much as possible.
  • Direct readers to other sites for more information.
  • Solve issues for your readers once again.

This brings us to the end of this part.

Relationships’ Importance in Viral Content

When we spoke about memes, we said that they propagate via more or less discrete online groups rather than the internet as a whole. And the truth is that most online communities are very small: a group of friends, a forum, a blog, and so on.

We want to believe that viral material would spread like a virus, going from strangers to strangers without exchanging words. In fact, it only expands via the networks that link individuals.

Memes spread mostly via the biggest purely online groups, those that may be classified as belonging to “internet culture.” Reddit, StumbleUpon, 4chan, and other comparable sites have huge communities of individuals who, although largely anonymous, speak the same language. When a meme becomes viral, it spreads across the whole community, but it eventually fades away. There is overflow into Facebook and the internet as a whole, but it is no longer considered “viral.”

For the most part, marketers should avoid playing the meme game. A meme’s message is uncontrollable, and any marketer who attempts to seem hip by tying a corporate message to an existing meme will almost always be mocked. Dos Equis may have benefited from “The Most Interesting Man in the World,” but they obviously have no control over what the internet has done with him:

how to go viral - the most interesting man in the world meme

And it’s virtually guaranteed that things will be better that way. I can’t imagine the reaction Dos Equis would get if it attempted to capitalize on its own meme to sell beer. Marketers who tried the same thing with a community meme would be in big trouble.

Content that goes viral is unique. It isn’t particularly geared at online culture. It’s meant to be shared with individuals who are interested in, or might be interested in, the topic. That implies you shouldn’t start with connections between anonymous individuals in hugely famous online forums and social news websites.

Introduce your work to the internet audience that will most appreciate it.

We are not as interconnected as we believe. Remember the Milgram experiment, in which it was claimed that everyone was linked by just 6 degrees of separation? That assertion is a complete fabrication. When the message was received in the actual experiment, it was within 6 degrees on average. However, just 30% of the time did the message get through. Seventy percent of the time, the message never even made it to the intended recipient.

Even if a piece of information is inherently viral, it will not become viral until it reaches an important person. Being connected with those important individuals is the simplest method to make it happen.

Relationship building needs its own handbook, but here are a few pointers to get you started:

  • Look for individuals with a big following on Twitter, Facebook, LinkedIn, forums, Google+, and other social media platforms.
  • Find the most prominent blogs on your topic by doing a Google search.
  • Determine a need that these influencers have and how you might assist them in meeting that need.
  • Make direct contact with the influencer and provide a solution to their issue.
  • Be helpful, but don’t hide your motivations or you’ll come off as manipulating.
  • Flattery can assist, but reserve it for after you’ve explained why you approached them in the first place. Everyone knows you have a hidden objective, and they’d rather know it up front.
  • Make a point of highlighting your commonalities and mentioning some of your past work.
  • Don’t be overly stiff and formal. Don’t write the email as if it were a commercial. Talk to them like a human being, just like you would with other individuals on the internet.
  • Working on initiatives that will benefit both of you is a good idea.
  • Include influencers in the creation of viral content and acknowledge them.
  • Maintain contact.

All of this should be done on a regular basis with a variety of influences. The more influencers you collaborate with, the more chances your material has to go viral and reach as many people as possible.

What About the Memes, for a Second?

Is it fair that I spent a whole section explaining the nature of memes just to advise you in this part that marketers should avoid them? That’s not the case. Rather, it’s critical to recognize that memes are a social phenomena. I Can Has Cheezburger may have gained popularity as a result of a viral meme, but it has continued to grow as a result of the site’s openness, which allows users to post their own variations of the meme. What are the essential elements of a meme?

  • an emphasis on the average person
  • masculinity with flaws
  • humor
  • simplicity
  • repetitiveness
  • material that is “funny”

Because memes are open-ended and adaptable, they beg to be copied. Ordinary individuals are also likely to develop them.

Most companies shouldn’t attempt to produce their own memes, but they should make it simple for their surrounding community to do so. They may also nurture this audience by posting memes that they like but did not originate. Consider QuickMeme’s success. The site doesn’t produce its own memes, but it does make it very easy for users to generate their own.

According to Alexa, QuickMeme is one of the top 1,000 websites on the internet.

What lessons can businesses take away from memes? They may establish an online community by providing visitors with the means to easily create something of their own. This promotes engagement and encourages people to return.

Frequently Asked Questions on How to Go Viral

What are some of the most effective methods for creating viral content?

Creating helpful, credible, funny, and engaging content is one of the most effective ways to go viral.

Should marketers attempt to go viral with memes?

Instead than attempting to generate viral memes, marketers should concentrate on creating viral content. Because memes are controlled by audiences rather than brands, this is the case.

What are the best places for marketers to publish and distribute viral content?

Marketers should share their material on social media platforms, but they should also attempt to get it in front of online specialized groups that are relevant to their brand or the brand they’re promoting.

What constitutes viral content?

Viral content is information that spreads rapidly and extensively via online communities or social media.

Conclusion on How to Go Viral: The Science of Virality

Memes are not the same as viral material. Memes are imitated and viral material is spread. Viral material is frequently awe-inspiring and funny, and it is unexpected, intense, positive, intriguing, and actionable. Memes, on the other hand, are unprofessional, straightforward, amusing, imperfect, repetitious, and quirky. Brands may benefit from these two types of virality by understanding how to make content shareable and developing meme-making groups.

Creativity, investigation, and curiosity are required on the road to mastery. It is a difficult route to take, but the financial expenses are little. The reward is more than just a short-term return on investment; it also provides businesses with a chance for long-term success.

Do you have something to add? Let us know what you think in the comments. Also, if you learnt anything new, please share it. Thank you for taking the time to read this.

Author Information: Carter Bowles’ passion for data is fueling his pursuit of a statistics degree while also contributing to Northcutt’s inbound marketing blog and his own scientific blog. He and his lovely wife and daughter reside in Idaho, of all places.

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The popularity of World of Warcraft initially grew out of its multiplayer gameplay. The game was such a success that other MMO titles have since been designed with “massively multiplayer” in mind. But the success of WoW has proven that simple, yet lucrative, viral marketing can produce new fandoms. As the technology for virality has advanced, so too have marketers’ abilities to leverage it.. Read more about types of virality and let us know what you think.

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