Snapchat Trends Shows Most Popular Keywords

Every year there are a number of different trends on Snapchat. These trends can be big trends, or they can be more niche specific topics. This year, the biggest trends were words, phrases, and even hashtags. The most popular words were #blessed, #FOMO, #gram, #gramselfie, #HappyHolidays, #LOL, #MerryChristmas, #OOTD, #Throwback, and #Vines.

Snapchat is a social media app that allows people to send photos and videos to friends in the hope they will disappear after a few seconds. Since the app launched, its popularity has grown rapidly and it is now used in many countries around the world. So, what are the most popular words used to describe the app?

In order to get more traffic to their websites, many businesses like to use social media. One of the most popular social media sites is Snapchat. The app has been growing very rapidly – in terms of users – and has been at the forefront of many trends on the platform. However, the app has also been creating a lot of buzz and interest in the market as a whole, so many businesses are now trying to get a slice of the action.

Snapchat Trends is a new tool that displays the most popular phrases posted in public stories by Snapchat users.

Additionally, you can utilize Snapchat Trends to search for any term and see how popular it is.

This final feature will most likely appeal to data nerds. Snapchat packed a lot of information into its new feature, which is a carousel of actual Snapchat stories that show how a term is used.

More about Snapchat Trends and what marketers can do with the data can be found here.

What is Snapchat Trends, and how does it work?

Snapchat Trends works similarly to Google Trends in that it provides a broad picture of a keyword’s popularity on Snapchat.

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The homepages are also similar. When you first visit Snapchat Trends, you’ll see a search bar and a list of the week’s top trends.

When you click on a trending term, you’ll be sent to a page with a graph that shows the keyword’s use over time.

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The popularity of a product is measured on a scale of 0 to 100, with 100 being the most popular.

Snapchat Trends Shows Most Popular Keywords

A carousel of Snaps linked to the term may also be seen on the same page.

This carousel will show you how a term is being used if you’re not sure why it’s trending.

Snapchat Trends Shows Most Popular Keywords

You can search for any term to examine its use trend in Snapchat Trends, so the data isn’t restricted to what was recently hot.

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You may also compare the use of different terms by looking them up. The graph below, for example, reveals which gaming system is the obvious preference among Snapchat users.

Snapchat Trends Shows Most Popular Keywords

A drop down menu, as seen in the example, will allow you to filter the data by nation. At the moment, this is only available in Australia, Canada, the United Kingdom, and the United States.

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Let’s look at how you can utilize the data from Snapchat Trends now that you know what it can accomplish.

What Can I Do With Snapchat Trends Information?

Snapchat Trends data may be used in five ways, according to Snapchat:

  1. Product market research: Trends data may help you study organic customer behavior and determine if your product or service is a good match with the market.
  2. Snapchat users have a tendency to develop new and intriguing linguistic trends. This knowledge may help companies write contextually appropriate content.
  3. Building customer personas: Trends data may provide valuable insights into who your target audience is, what they do, and what they care about when creating a profile of who they are, what they do, and what they care about.
  4. Planning for important events in the media: Snapchat sees obscure events like National Ice Cream Day as chances to engage their audience. This tool may assist you in determining the best time to coordinate a media strategy.
  5. Competitive analysis: This information may assist you in better understanding the market in which your brand, product, or service operates. You may simply compare how the discussion has developed by evaluating various terms.

Snapchat Trends is a free app that doesn’t need you to have a Snapchat account to use.

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The information comes from captions in public and shareable tales. It excludes the usage of terms in direct conversation or between users in direct Snaps.

Snapchat For Business is the source of this information.

 

 

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