How to Market a Book: 7 Strategies

What if writing a book was as easy as writing a blog? Think of the possibilities. We could get more people to read. We could outsmart the competition. We could monetize our hard work and build wealth. We could …

For those who are authors, a book has the potential to be a major asset for your business, but it is not a guarantee. In order to maximize the chances of your book being well-received, you need to think of all the angles, from the design of the cover, to the content, to the marketing and promotion.

Book writing is a long and difficult process that involves lots of hard work and a lot of input from others who have learned from their failures and successes.. Read more about ebook marketing strategies and let us know what you think.

It may seem like you’ve already put in the effort. 

You’ve been writing for hours on end with a keyboard or notepad in your hands. You’ve re-edited, re-edited, and re-edited again—and maybe even battled with the difficult process of self-publishing. 

You must now go to the next stage in the process: promoting your book.

This entails getting your book “out there,” gaining a following, and selling it. All you need to know is how to sell a book. 

There’s nothing preventing you from selling your book all over the globe and creating the audience of your dreams with the proper marketing strategies—well, except time and work.  

What is the Best Way to Market a Book?

No matter how excellent a book is, if it isn’t properly promoted, no one will read it. 

Amazon and other international self-publishing platforms employ harsh algorithms that penalize the unwary. Looking away from the stores and concentrating on your audience is your greatest chance for getting that “best selling” badge. 

Having a book is similar to having a website in many respects. It may be fantastic, but if it isn’t presented to the proper people, it won’t succeed. 

Fortunately, thanks to contemporary technology, finding readers does not have to be a difficult task. 

First and foremost, research your niche.

Any successful marketing campaign begins with thorough research.

As a result, marketing should not be seen as an afterthought. It must be a component of your process from the beginning of your book’s development. 

If your market research fails, you may end yourself producing a book that no one wants to read. This may not be an issue in certain instances (for example, if you are writing for pleasure), but if you want to sell books and know how to promote them, your writing must be influenced by your study. 


I constantly stress the significance of relevant material. It’s difficult to please everyone, no matter what you’re writing.

You should instead concentrate on the individuals who are most likely to appreciate your book.

It’s at this point when creating a reader profile comes in handy. Create a mental image of your ideal reader by asking yourself questions about their appearance. Take note of the following facts about them:

  • Demographics. 
  • Do they read on a regular basis?
  • How many books do they read on a regular basis?
  • What is their reading speed?
  • What are they searching for in terms of information?
  • What methods do they use to absorb content?

Yes, your work is a reflection of yourself, but it’s also critical to remember who your readers are. This will not only assist you with the writing process, but it will also aid your marketing and, ultimately, the generation of reviews. 


What is the most probable question someone will ask when you tell them you like reading?

“What kinds of books do you like to read?”

One of the most common ways we classify books is by genre, so you should have a clear idea of where yours belongs. Each genre has its own set of qualities that readers seek for, and your work is expected to adhere to specific clichés. 

Knowing what works and what doesn’t in your genre is crucial knowledge for market research. A non-fiction book’s blurb, for example, will be quite different from a romantic novel’s blurb. 

The more you know about your genre, the simpler it will be to figure out how to promote a book. 


Think about it: who are you up against?

Is it that out-of-reach New York Times bestseller or something a bit more specialized that you’re up against?

There would be no competition in a perfect society. Your book should be bold and stand on its own. In the actual world, however, this is not the case. 

There is competition. 

If you’ve written a children’s book, for example, you should research comparable writers.

After all, knowing what your competitors are doing to makes marketing lot simpler. When you can observe what they do well and what they don’t, it may help you come up with marketing ideas for your own company. You may look at what they’ve written, the blurb, and their social media sites, as well as dig deep into their website. 

Take the elements you like and make them better by adding your own personal touches (this is how we keep track of our competitors in online marketing.) 

Develop an online presence and following (Strategy #2) 

Unfortunately, books do not sell themselves. Isn’t it great if they could?

You can put them on Amazon and in bookshops, but convincing people to pick them up and purchase them is a different story. 

To sell a book, you must first develop an internet presence and be able to generate interest in it. It takes time to establish authority, so get started on your author website and social media accounts as soon as possible.

Reaching people where they are is an important aspect of marketing, and in today’s world, we’re almost all online. 

We live in a world where information is instantly available. When someone sees your book, they won’t simply say, “Let’s give it a try,” they’ll go online to study more about it. 

If there is no information about you or your book available online, they will be skeptical. 

You may increase your internet visibility in a variety of ways:

  • Make a website for yourself.
  • Use social media to interact with your audience.
  • Provide more material.
  • Using blogs or videos, show “the person” behind the books.

Today, having an internet presence is an important element of promoting a book. People want to connect with writers, their books, and the characters in them on a personal level, and your online presence is one method to do so. 

“When you’re a writer, you’re a writer,” says Paperback Kingdom. When you become an author, though, you become much more than a writer—you become a brand.”

Take YA novelist C.G Drews, for example:

Strategies to Market a Book - Develop an Online Presence and Following

Drews writes a famous blog called Paperfury and has a large Instagram following. Her debut book, “A Thousand Perfect Notes,” was an immediate success when it was published in June 2018, thanks to the support of her friends, fans, and blog readers.

This simply goes to demonstrate how important it is to have a well-established internet presence when it comes to figuring out how to promote a book. 

Create a blurb and a press kit (Strategy #3).

What was the price of a pirate’s hook? An arm and a leg, to be precise.

That is how much writers believe they must give up in order to become marketing gurus. Sure, it’s tough, but don’t let that fool you: it’s not impossible.

You need a hook for your marketing, just as you need one for a great story—something that will catch people’s attention and entice them to read more.

We utilize them all the time in marketing (just take a look at my first paragraph). 

When it comes to marketing a book, a blurb is the equivalent of a hook. Consider the processes someone takes while deciding whether or not to buy your book:

  1. Take a look at the title and cover page.
  2. Read the synopsis.
  3. Chapter titles may be found in the index.
  4. Look up information on the internet.

Overall, with the world’s attention spans decreasing, you don’t have a lot of time to capture someone’s interest before they go on to the next page.

To write the ideal blurb, you’ll need to combine your excellent writing abilities with your newly acquired marketing skills. You may also test various versions to determine which one resonates the best with your audience (this is known as A/B testing).

Blurbs should entice readers, pique their interest, and compel them to continue reading. 

Keep in mind that the pleasure stage should come at the end of a good buyer’s journey. From the first line of your blurb to the last page of your book, they should fall in love.  

Synopses are essential for persuading people to take a risk on an unknown author and cultivating brand advocates for future organic marketing. When someone admires your work (whether a newspaper columnist, a blogger, or a casual reader), you want to provide them all the tools they need to help you promote it. 

This is when your press kit should come in (also known as a media kit). The more shareable images, videos, and other items you can put in your press kit, the easier it is for your fans to help market your book. 

Strategies to Market a Book - Create a Blurb and Press Kit

According to Writers Edit, you should have the following items on hand:

  1. Biographical information about the author, as well as contact information and a photograph.
  2. Details about your book (s).
  3. Information about the media release.
  4. Questions to ask in an interview or conversation topics

Design an eye-catching book cover (Strategy #4).

How many times have you heard it said that you should never judge a book by its cover?

It’s hilarious because we all do it! 

We are attracted to certain components by nature (such as human faces or different color combinations).

Visual information is processed 60,000 times quicker by the human brain than text. 

When it comes to promoting a book, this implies that the cover will be crucial.

Strategies to Market a Book - Design an Eye-catching Book Cover

Take a peek at the cover of Tahereh Mafi’s blockbuster YA dystopian book Shatter Me. Color schemes, typography, and artwork are all carefully intended to capture our attention. As you go up the cover, the bright gradient makes the primary feature stand out.

Generally speaking, book cover design is one area where market research may be beneficial. 

What do the covers of some of the most popular books in your genre have in common? Is it like Shatter Me, where the emphasis is on a single piece of artwork? Do bold-colored, imageless covers with big writing dominate the leaderboard, as they do in nonfiction?

Consider how you can use the details you’ve seen on many bestsellers in your own work. Walk the fine balance between sticking to what works and coming up with your own, unique spin on the market. 

Remember that your book cover is essential not just for your actual book, but also for online shops such as Amazon. 

This is generally something you’ll want to outsource unless you’re a writer and a high-quality artist, but your input will still drive the project. Knowledge and comments will have an impact on certain key choices that will aid in the success of your book.

5th Strategy: Use The Internet and Social Media to Run Targeted Ads

Around the globe, there are approximately four billion active social media users. When you consider that the world’s population is slightly around eight billion people, this number is mind-boggling. 

When you run social media ads, you have the opportunity to reach a large audience with your book.

What’s the greatest part?

You may be very targeted with social media advertising. Facebook, Twitter, Instagram, TikTok, and LinkedIn all contain a wealth of data about their users, which you can use to ensure your advertisements are reaching the appropriate individuals. 

Here’s how to use social media advertising to promote a book:

  • Make advantage of your market research to zero in on your target demographic.
  • Use video to increase engagement.
  • Create landing pages that are tailored to your ad text.
  • Investigate various platforms
  • Keep an eye on your statistics and look for methods to improve them.

It’s lot simpler to promote a book to people if you know what they’re interested in, which is something that social media can assist you with.

Create a mailing list to market your book (Strategy #6)

It typically takes more than one touchpoint for someone to make a purchase, regardless of what you’re offering. People often do product research before leaving to return and make a purchase at a later time. 

Books are often seen as “lower value items,” with typical costs ranging from $12 to $24. Customers are more inclined to make impulsive purchases while they are in the decision-making process, but there will frequently be some back-and-forth before they hit the buy button. 

People will visit your website, check at your social media, read your book online, and, in some cases, just leave without making a purchase, no matter how excellent your marketing strategy or book cover is (no matter how successful you are, this will still happen.) 

You have no means of contacting someone who has left. If you concentrate your efforts on developing a mailing list, on the other hand, you’ll be able to create more touchpoints. 

Email marketing is one of the most effective ways to promote your book. You can increase your sales by interacting with your subscribers, providing useful information, and establishing a connection. 

If you’re going to utilize email to promote your book, make sure you:

  • respecting the privacy of others
  • customize your outreach by utilizing segmentation
  • providing value 
  • not just concentrating on the sale
  • attracting visitors to your website

A solid mailing list is a significant asset, and it’s a great method to generate excitement for your upcoming releases.

Network With Other Authors in Your Niche (Strategy #7) 

People often undervalue the value of networking. We tend to forget about establishing connections since modern technology makes it so easy to contact our target audience. 

There are a slew of other writers going through the same thing as you, and they’ve got plenty of advice to offer. They’ve also invested time, just like you, building their websites, email lists, and social media accounts. 

Reaching out to other writers to see if they would help promote your book is a wonderful strategy to expand your reach. They can easily send a message to their email list, and you can even sell it to them as additional material they can use to promote their own work. Perhaps you could do a joint interview or write a book review for the other author to distribute to your email list. 

You will discover that you may form reciprocal connections and friendships in which you assist one other as you promote your books. 

There is a vibrant writing community out there, and participating in it may be beneficial. 

Similarly, you may establish a name for yourself as an industry expert. You may tag writers and get your name on their feed by reviewing other books in your category. It’s a method to raise your profile.

However, always be helpful and avoid tagging authors in bad reviews. You may still express your true emotions and opinions online, but giving them direct feedback might be harmful.

Your objective is to build relationships with writers, not to destroy them. 

3 Successful Book Marketing Examples on How to Market a Book

Different writers will approach book promotion in somewhat different ways. You may discover that certain methods work better than others, but it’s worth looking into all possibilities. 

Here are a few writers that have done a fantastic job with their marketing.

Website of the Author

Chloe Gong is a New York Times bestselling novelist who has just released her debut book. She put herself up on TikTok as part of her marketing efforts, where she has millions of views and likes from chatting about books. Her website is likewise up to date, with excellent content and even a meme page to cater to her YA readership. 

Examples of Successful Book Marketing - Author Website

The website helps keep Chloe’s fans updated, whilst also allowing people to get to know the person behind the books. With regular updates, she keeps people coming back and has built a brilliant platform to market her upcoming book, Foul Lady Fortune.  

Social Media 

Reddit isn’t a popular social media site, but it may be a great place to start a book conversation. 

There are countless Reddit threads on almost any topic imaginable, and the individuals who participate are often fervent. This also applies to the topic of books. 

Hosting question and answer sessions on Reddit has proven to be a successful marketing strategy for several writers. People are usually interested in getting to know writers and learning about their work, and Reddit is a fantastic place to start. 

e-mail list

Don’t be scared to try something new when it comes to email communication. Tansey Morgan’s email is a fantastic example of how to get your readers to interact with you. 

Examples of Successful Book Marketing - Mailing List

Not only are the Amazon evaluations beneficial to Morgan’s marketing efforts, but the email also makes the receiver feel like they are a part of the process. 

You may accomplish this in a variety of ways, including providing sneak peaks at material, a behind-the-scenes look at the writing process, and other exciting perks for your subscribers. 

Frequently Asked Questions on How to Market a Book

How can I promote my book on my own?

It’s critical to do market research before attempting to self-sell a book. You may then develop your internet presence and reach out to your target audience.

How can I get people to notice my book?

One of the most effective methods to get your book noticed is via its cover. Examine the covers of other books in your area to see what they do well and integrate this into your own.

Is it possible for a self-published book to become a bestseller?

Nothing can stop your self-published book from becoming a bestseller. Great marketing may spread like wildfire, propelling you to the top of the bestseller list (think 50 Shades of Grey).

How can I use social media to promote my book?

Using targeted social media advertising to reach your target audience and promote your book is a fantastic method to do it.

Conclusion on How to Market a Book

Nothing stands in the way of you effectively promoting your book. 

The internet has made it much simpler to connect with your target audience, and there are many methods to do it. You may quickly gain momentum for your book by establishing an author website, filling up your social accounts, and interacting with the community. 

Many independently published books have achieved tremendous success, but one of the most important factors is that they were well-marketed. If you can master this step, it will have a significant impact on your book sales. 

What methods do you use to promote your book?

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It’s not easy to get people to read your book, but you should be proud of it. After all, it takes a lot of work to write and publish a book, so you should be happy that people are interested enough to read it. That said, the most important way to market a book is to write a book that people want to read. Your strategy for marketing should be built around this.. Read more about book marketing plan example and let us know what you think.

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  • book launch marketing strategy
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