What You Need to Know About MarTech (With 29 Top Tools)

The term “marketing” is often defined as the act of manipulating the minds of individuals in order to ultimately have the desired result. When you hear the word “marketing”, you think of the way many companies sell their products and services. But marketing can really mean anything you want it to mean: It can mean the way a company builds a product, or the way it operates or promotes it.

You might think the world of marketing has become smaller and smaller, with new tools popping up every day on social networks, and apps available on nearly every type of platform. But those tools can be like a maze. We’re here to help you navigate that maze, and help you find the tools you need to market your business.

MarTech is an acronym for Marketing Technology. It is a term that is being used in the marketing industry to describe the convergence of digital and traditional marketing technologies, and the tools that support it. The convergence is taking place because technology is moving faster than ever before, and marketers are finding new ways to use technology for marketing purposes.

You need the appropriate tools for the task, whether your staff handles social media or your firm offers a complete suite of digital marketing services.

A good MarTech stack should include the most effective combination of marketing technology.

What tools does your team need to succeed, and which suppliers provide the most important choices in each category? Learn how to put up the finest MarTech stack for your team or agency so you can work smarter and provide superior service.

What Is Marketing Technology (MarTech)?

MarTech is an acronym for marketing technology, which refers to the software and tools that marketing teams use to plan, execute, and evaluate campaigns. From social media and email marketing to website and digital asset management, MarTech can handle it all.

A MarTech stack, which is a collection of technologies intended to simplify your efforts, is often used by marketers. Your company may get the following advantages with the appropriate set of tools:

  • Technology integration: Some marketing applications and tools are self-contained. Many, on the other hand, operate in unison to decrease your burden and simplify your duties.
  • Process automation: Many MarTech solutions gather and analyze data linked to your marketing activities automatically. As a result, your staff will have to do less manual chores, allowing you to concentrate on higher-level work.
  • Increasing productivity: MarTech technologies may help your team save time by allowing you to emphasize automation and efficiency. As a result, you’ll be able to complete jobs quicker and achieve more in less time.
  • The usual MarTech stack can provide more in-depth studies since it analyzes a broad variety of data. Your team can enhance future campaign outcomes by evaluating and acting on these findings.
  • Identifying patterns and trends: Because your team depends on MarTech to collect data and analyze insights, you can optimize your strategy. These results may then be used to educate, fine-tune, and enhance marketing tactics by your team.

How to Create the Perfect MarTech Stack

There is no one-size-fits-all MarTech stack that will work for every business or agency. Instead, the best set of tools is determined by the services your company provides and the goals your team wants to achieve—whether for your company or for clients. Your stack may contain any or all of the following kinds of tools, depending on the requirements of your marketing team.

Tools for Business Intelligence

Business intelligence (BI) tools are sophisticated software programs that handle and analyze large amounts of data. You may do consumer and market research, discover patterns and trends, respond to key inquiries, and get useful insights with these tools. BI tools may also assist your staff in being more productive and making better choices.

Tools for Managing Social Media

Your team may use social media management tools to handle Facebook, Instagram, Twitter, and other platforms. These programs can handle a variety of jobs, including:

  • Posting on social media and scheduling them
  • Moderating interactions such as comments and mails
  • Brand mentions, hashtags, and keywords should all be monitored.
  • Analyzing the target audience, the content, and the results

Tools for Email Marketing

Email marketing tools allow you to expand your company via email. You can do the following using an email marketing service:

  • Nurture and assist prospective consumers through the buying process.
  • Boost brand recognition and interest in your company’s products and services.
  • Using an integrated e-commerce platform, sell goods and services.
  • Distribute instructional material and resources from your company.

Advertising Software for the Web

Your brand may conduct sponsored promotions using digital advertising technologies. You can do the following using these platforms:

  • Increase your client base and reach out to a larger portion of your target market.
  • Announce special offers and seasonal activities that are only available for a short period.
  • Increase brand exposure and conversions.

Tools for Content Management

Content management systems (CMS) make it simpler for your company to generate and market its content. You can do the following using a CMS:

  • As a group, create, edit, test, and optimize digital material.
  • Content may be previewed, scheduled, and published online.
  • Create a variety of content, including blog entries, sales pages, and e-books.
  • Keep track of your content’s promotion, views, and shares, as well as other data.

Tools for Managing Digital Assets

For managing and giving access to your company’s data, digital asset management (DAM) solutions are essential. You may use DAM tools to:

  • Store digital material such as pictures, movies, and audio files.
  • Ascertain that team members have access to authorized file versions.
  • Set permissions to enhance security and only provide access to those who need it.

Management Tools for E-Commerce

Businesses that offer direct-to-consumer (DTC) goods need e-commerce solutions. These tools make selling online simple by:

  • Integrating with website management tools, or possibly replacing them
  • Product inventory is being tracked and available stock is being shown in real time.
  • Supporting and collecting relevant taxes via standard payment gateways
  • Customer shipments and returns are started and processed.

Management Tools for Websites

Website management software allows you to create and enhance your brand’s online presence. You may use these tools to:

  • Create a website, add new pages and articles, and keep your digital material up to date.
  • To increase exposure, keep an eye on your search engine optimization (SEO) activities.
  • Visitors, views, conversions, and e-commerce data may all be tracked and analyzed.

Tools for Customer Relationship Management

Customer relationship management (CRM) software keeps track of prospective, existing, and past customers in databases. A CRM may be used to:

  • Gather consumer information, such as names and contact information.
  • Customer purchases are tracked, top customers are identified, and trends are observed.
  • Monitor analytics such as product views and email openings by integrating with platforms.

Tools for Marketing Automation

Marketing automation solutions are software that integrates with or supplements email, e-commerce, and CRM software to help businesses flourish. These solutions let you automate your marketing activities by doing the following:

  • Customer data collection and processing
  • Developing leads and helping clients through the conversion process
  • Email, social media, SMS, and other channels are used to manage promotions.
  • Advanced analytics to assist you in growing and scaling your business

Tools for Data Analysis and Reporting

Tools for data analysis and reporting Keep track of analytics to better understand the results of your marketing. You may use analytics tools to:

  • Set goals and standards, as well as key performance indicators (KPIs)
  • For the best results, track performance and tweak campaigns.
  • Determine which marketing efforts were effective and which were not.
  • Learn how to make your marketing tactics more effective.

Digital Marketers Should Use These 29 MarTech Platforms

With so many marketing channels to consider, putting together the optimal stack for your team may be difficult. Choose from this list of the top MarTech businesses, platforms, and solutions to make your choice a bit simpler.

1. DAM Tool in Adobe Creative Cloud

Adobe Creative Cloud provides the tools you need to edit pictures, create movies, and create lead magnets. This software package contains over 20 creative applications as well as team communication features. You can exchange files, manage digital assets, and collaborate on designs using Creative Cloud libraries.

2. Agorapulse: A Tool for Managing Social Media

Agorapulse is the ultimate social media management system for publishing content, moderating interaction, monitoring your brand, and analyzing outcomes. Agorapulse makes it simple to work effectively while communicating with your team, whether you handle your brand’s social media sites or client accounts. You may even use Agorapulse’s mobile app to handle social media when you’re not at work.

3. Ahrefs: A Tool for Managing Websites

Increasing your site’s search exposure isn’t as tough as you may believe using an SEO tool like Ahrefs. This toolkit covers everything from inspecting your site and researching rivals to examining search keywords and tracking your site’s rating. Ahrefs also has agency plans for large groups and numerous SEO campaigns.

Airtable is a content management system.


Airtable excels in keeping your material structured as a hybrid spreadsheet/database software. To simplify marketing promotions, your team may use this software to create content calendars, production processes, and management systems. Approval tools and publication connections are also available in Airtable, allowing you to collaborate on content management.

5. E-commerce Management Tool: BigCommerce

You’ll need an e-commerce software like BigCommerce if you want to sell goods on your website. This e-commerce plugin works with popular website systems like WordPress, making it easy to monetize your current website online. BigCommerce also helps you expand your company by allowing you to use discounts, digital wallets, and SEO.

BuzzSumo is a content management platform.

A solid content strategy entails more than just content production. You may use BuzzSumo to find the finest content in your field and curate it for your target audience. This site is also great for interacting with high-profile producers, brainstorming content ideas for your business, seeing trends, and finding influencers.

Canva is a digital asset management (DAM) tool.


Canva can help your team generate eye-catching marketing pieces for almost every channel, from social media to email to print. This design software has a ton of templates to help you get creative, as well as brand kits to help you get your branding perfect the first time. Canva also works for groups, allowing you to share materials and collaborate on projects.

Cyfe (Analytics Tool) is number eight on the list.

Many MarTech products, such as Agorapulse, have channel-specific analytics built in. A software like Cyfe is important when you need to manage metrics and progress across several channels at the same time. You may build custom dashboards in Cyfe to view all of your marketing data in one location.

Dropbox is a DAM (Digital Asset Management) tool.

Most marketing departments oversee materials in a variety of forms for a variety of channels. Dropbox can manage nearly all of your digital assets, while other MarTech solutions can only handle specific formats or channels. Dropbox allows you to securely store files, view them from anywhere, and share or collaborate with colleagues and clients.

Facebook Ads: A Digital Advertising Tool (No. 10)

Facebook Ads Manager is an important component of any MarTech stack when it comes to paid social marketing. This software allows you to promote on Facebook and Instagram for a variety of purposes, including boosting brand recognition and increasing shop visits. Ads Manager also allows you to remarket to audiences from other marketing platforms, allowing you to achieve your objectives faster.

GetResponse: Email Marketing Software (#11)

You can automate email marketing—and much more—with a MarTech platform like GetResponse. Send marketing emails, build landing sites, and conduct webinars using this software platform. GetResponse also has sales funnels, contact scoring, email workflows, and online push notifications to help you automate your marketing.

12. Google Ads: A Tool for Digital Advertising

Google Ads is important if you want to advertise your company outside of social media. For search engine marketing, this pay-per-click (PPC) advertising platform is crucial (SEM). Google Ads enables everything from brand recognition to high-value transactions by connecting you with individuals who are looking for what your company has to offer.

Google Analytics is a tool for analyzing data.


A technology like Google Analytics is required in your MarTech stack to optimize the value your website offers. This tool may be used to collect statistics on visitor behavior, content consumption, and conversions from almost any website. You can also use Google Analytics to measure leads and income by setting up objectives and integrating e-commerce.

Hotjar is a tool for analyzing data.

Hotjar can provide you with a visual representation of how visitors interact with your site. Heatmaps are used in this web analytics tool to show you where visitors click and how they traverse your site. Hotjar’s insights may help you enhance your site’s content, design, and architecture for better outcomes.

HubSpot is a tool for marketing automation.

You can handle everything from lead generation to sales to customer feedback with a marketing automation platform like HubSpot. The CRM may be used to handle leads, while the content management system can be used to modify website content. Internal efforts may be streamlined by using the operations center and customer service software.

Instapage is a website management tool that you may use to manage your website.

A landing page builder like Instapage is a must-have in your MarTech stack if you want to boost conversions. Instapage offers all of the templates you’ll need to create and publish high-converting landing pages, as well as customization options for making pages that are uniquely yours. You may also interact with your team and test several versions to discover the best one.

17. Keyhole: A Tool for Managing Social Media


Keyhole can assist you in analyzing your social media strategy in order to remain ahead of the competition. Brand monitoring, influencer identification, and competition analysis are all features of this social listening platform. Keyhole can also help you improve your brand’s influencer efforts so that you get more bang for your buck while working smarter.

Mailchimp, an email marketing tool, is number 18 on the list.


Mailchimp is much more than an email marketing tool since it is an all-in-one marketing platform. You can send emails to your customer list, create websites and landing pages, and manage your CRM using Mailchimp. Built-in automation capabilities in Mailchimp allow you to create funnels to nurture leads and generate income around the clock.

Marketo Engage is a tool for marketing automation.

Marketo Engage can help you lead prospects from awareness to conversion by streamlining the buyer’s experience. This marketing automation platform can customize content, promote interaction across channels, and offer comprehensive marketing effect statistics, making it an essential component to any MarTech stack.

Moz is a tool that helps you manage your website.


Moz can assist you in attracting more people to your website. Website audits, keyword research, backlink analysis, and site rank monitoring are all included in this SEO toolkit. You can also receive expert-level SERP monitoring and competition information with Moz, as well as enhance local search visibility.

Optimizely, a website management tool, is number twenty-one.

Optimizely is a website optimization solution that should be part of your MarTech stack. This site management tool allows you to play around with layouts, track results, and communicate effectively. As a result, Optimizely can assist you in increasing conversions, retaining clients, and expanding your company.

Oribi (Analytics Tool) is number 22.

Oribi can let you analyze how visitors behave no matter how they found your website. You can compare campaigns, evaluate the value each channel offers, and see visitor journeys using this analytics tool. Oribi may also guarantee that conversions are attributed to the correct channels and that your sales funnels are optimized.

23. Salesforce: Customer Relationship Management Software

A CRM, such as Salesforce, is required when you need a software that can manage leads, monitor sales, and supervise service. This powerful software was created to assist you in cultivating leads and taking advantage of sales chances. Salesforce also allows you to predict sales and provide real-time data to your team.

Shopify is an e-commerce management platform.

Shopify offers all of the tools you’ll need to start an online e-commerce company. You may sell goods on your website, on social media, and in online marketplaces using Shopify. This platform also interacts with a variety of technologies to help you manage social media, email marketing, and digital advertising more efficiently.

SimilarWeb: A Business Intelligence Tool (No. 25)

SimilarWeb provides the data you need to thrive online, from audience research to product improvement to lead creation. Competitive analysis, consumer intelligence, and affiliate optimization are all included in this business intelligence solution. That means you can improve your digital strategy by using SimilarWeb’s in-depth information.

Tableau: A Business Intelligence Tool (No. 26)

Tableau can turn your data into insights no matter what channel you’re looking at. This business intelligence platform creates simple visual analytics and utilizes sophisticated technology such as machine learning to offer next-level insights. Tableau also allows you to share data with colleagues and clients in a seamless manner.

Unbounce, a website management tool, is number 27.

With a MarTech solution like Unbounce, creating high-performing landing pages is considerably easier. The design process is simplified with this landing page builder, which uses artificial intelligence (AI) to boost conversions. You can also play with with page design and functionality in Unbounce to improve lead generation and sales.

WordPress is a website management tool that comes in at number 28.


WordPress is a great option for website administration if you want to improve your company’s online visibility. You can use WordPress to create and modify a website, write a blog, and sell e-commerce items. To help you simplify your marketing activities, this platform connects with a variety of email, social media, e-commerce, and automation platforms.

29. Zendesk: Customer Service Software

With a CRM solution like Zendesk, managing customers becomes considerably simpler. This technology simplifies sales and support while also keeping track of both new and existing clients. Zendesk is an important component of your marketing toolkit since it interacts with all of the technologies your team currently utilizes.

Final Thoughts

Your team can automate procedures, evaluate data, and achieve objectives more quickly with the appropriate MarTech stack. Start creating the perfect suite of tools for your company or social media marketing firm with these suggestions for the top Martech businesses and platforms.

The world of marketing has changed tremendously over the last decade. The tools that we have available to us today are revolutionary compared to what was available a decade ago. The potential of these tools is so great that it is easy to get overwhelmed. When you feel like you don’t know what to do next, don’t panic. Instead, take advantage of the technology that is available to help you gain a better understanding of your industry and its trends.. Read more about martech tools list and let us know what you think.

Frequently Asked Questions

How do I choose a MarTech stack?

The MarTech stack is a term used to describe the software and tools that are used in marketing. It can be broken down into three categories: 1) Marketing Automation Tools 2) Content Marketing Tools 3) Social Media Management Tools The first category includes tools such as Hubspot, Marketo, and Pardot. These tools help marketers automate their marketing campaigns by sending out emails, creating automated social media posts, or managing customer data. The

What are MarTech tools?

MarTech tools are a set of software tools that help companies manage their marketing and advertising.

What is included in a MarTech stack?

MarTech is a term used to describe the technology stack that includes marketing, sales, customer service, and product management.

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