There are two types of SEO Audits. The first is Manual SEO Audits. These are performed by a SEO specialist, who reviews your website on a deep-level and tells you what needs to be done to improve your Search Engine Rankings. Usually, these are done in person, and the SEO professional spends anywhere from an hour to two hours with you. The second type of SEO Audit is Automatic SEO Audits. These are done by an SEO software (or website analysis tool), and are designed to crawl your site remotely, uncovering any and all issues that would otherwise go undetected, which would otherwise give you a false sense of confidence about your SEO skills.
SEO audit tools are the next generation in the SEO world, and while they have their flaws, they are very effective at identifying problems with your website’s pages and content. This is because these tools can detect inconsistencies and mistakes that an SEO strategy may not, and it’s a wonderful tool to have at your disposal when you’re trying to figure out what’s wrong with your site.
The term SEO audit has become a bit of a buzzword, but what does it mean? It means taking a close look at your website’s structure, content, and keywords and seeing what kind of search engine optimization (SEO) impact they have. You can manually audit your site, or you can hire an SEO audit company to do it for you.. Read more about content automation seo and let us know what you think.
When I was a consultant, one of the first questions I would ask a prospective new customer was whether their website had been audited. On more than one instance, I was given a copy of the audit from a proprietary program that just stated a lot of numbers with little context or regard for how the customer works or its short- and long-term objectives.
This is a frequent occurrence. You may discover advertisements for free SEO audits or software firms like SEMRush and Ahrefs promoting their audit capabilities if you search for “seo audit” and other variations of the phrase. Does this imply that they are worthless? Obviously not. They may be a good gauge of your site’s health, and they can be utilized in a variety of ways to influence change (as we’ll see shortly).
Ahrefs provides an example of a typical site audit.
Is it, however, capable of having the same effect as good ol’ manual labor done by experienced SEOs tied to a radiator in our basement? Let’s just say you should contact the cops right now because they aren’t feeding us and I can’t take it much longer.
No, no, no, no, no, no, no, no, no, no, no, no Let’s investigate why.
First and first, what exactly is an SEO audit?
An SEO Audit is a thorough examination and analysis of your website to uncover issues that can impact its ability to rank well in search results. They’re typically performed at the start of every new engagement and serve as the first step toward developing recommendations for clients. They can be comprehensive and include everything from technical SEO to content performance to linking, or they can be broken down into individual audits based on need.
What Is the Purpose of an SEO Audit?
The same reason you need someone to identify a vehicle issue before they start working on it. Sure, you could take the car in and tell them to “fix it,” but the lack of blinker fluid (hehe) isn’t nearly as important as the brake pads, which are so worn down that the last thing you’ll hear before crashing into the back of that semi-truck that just hit its brakes is a high-pitched squeal that foreshadows your demise.
SEO Audits: Manual vs. Automated
So, we’ve determined that your website is similar to a vehicle. You sense something isn’t right, so you take it to a store. Your intrepid SEO is the mechanic, and an agency or consultant is the shop in this metaphor. Have you ever taken your car to the mechanic to have a strange rattle checked out only to be told that your serpentine belt is starting to wear and your filter needs to be changed, and that you should also replace those wheels because you’ve had them for more than three months and you don’t want to go sliding off a cliff?
An automated SEO audit does something similar. It lists all of the issues with the website without indicating which ones should be fixed first. When agencies and consultants use these to make recommendations, they treat everything as if it were a top priority, which is seldom, if ever, the case.
A manual audit, on the other hand, considers two key factors:
- How actual people interact with a website.
- What is the best way to prioritize recommendations?
Unless the technology you employed has acquired sentience, this isn’t feasible with an automated SEO assessment. And if that’s the case, you’re probably dealing with far larger issues. These tools are mainly concerned with data and often use beautiful colors like as green, yellow, and red to signal that your website is going to burst. Insights are something they don’t give. What does the information imply? Which problems should be given top priority? What steps do you take to really improve?
You won’t be able to answer these questions without the assistance of an expert SEO who can extract the essential information and apply it to the website’s strategy. Manual auditing work is built on this basis. Automated audits have a very limited view of websites. They don’t take into account human behavior. They don’t think about what the data really means, particularly in the light of the company’s goals and objectives. Most significantly, they are unable to prioritize, at least from the standpoint of an agency, where every dollar matters. An SEO may take the findings of a manual audit, weight them, and guarantee that the customer receives the most bang for their money.
Automated SEO audits are a guaranteed way to miss out on important possibilities that can only be discovered via due diligence and a thorough knowledge of what the data in these reports represents.
When Should You Rely on an SEO Audit That Is Completely Automated?
Is this to say that SEO tools’ automatic reports are useless? Obviously not. In reality, they work well as a sort of triage, addressing common concerns (particularly for websites that update often) and keeping track of lower-priority but still important issues. Consider it a regular oil change, to continue the vehicle analogy. You’re topping everything off, maybe vacuuming the inside, and getting rid of that annoying tire inflation warning light that won’t go away even after you’ve filled the stupid things with air.
You may have weekly, bi-weekly, or monthly reports delivered to your mailbox including the total number of 404s discovered during the most recent crawl, depending on the tool you choose. Although not flawless, using this automatic method may help you keep on top of problems that might compound over time, resulting in more efficient manual audits in the future.
How Often Should a Manual SEO Audit Be Conducted?
The frequency with which you conduct manual SEO audits is determined by the type of your company. At Portent, we do a manual SEO assessment before beginning any new customer relationship. This is non-negotiable since it establishes the framework for and prioritizes a work plan. A manual audit cadence will also be determined by the size of your location and your budget. A reasonable rule of thumb is to do a thorough manual SEO audit once a year, prior to any site migrations or redesigns, or once every quarter if your website is especially big.
Last but not least… Audits of SEO should also be informative.
It’s not unusual for a company to see the value of SEO but lack the skills to implement it on their own. While it’s exciting to work our magic and see gains in stakeholders’ rankings and traffic, I think it’s equally important to educate them on why we’re doing what we’re doing. This may be handled in a variety of ways, but just telling them, “You have a lot of broken links that need to be repaired,” is doing them a disservice. Knowledge is a powerful tool. You’ll have a better educated stakeholder if you educate them on every aspect of your SEO audit, and a more informed stakeholder is a pleased stakeholder.
Most SEO companies will offer a manual audit for your website in order to get an idea of all the SEO issues you may have. It is a very effective way to get a general idea of all the issues and then work though all of them. However, most people find the time to spend a month or two to fix the issues and they tend to get overlooked. If this is you, you should consider running an automated audit before spending all of that time.. Read more about auto seo service and let us know what you think.
Frequently Asked Questions
How do I do a manual SEO audit?
In order to do a manual SEO audit, you must first know what the term SEO means.
What should an SEO audit include?
An SEO audit should include a variety of things, such as checking your websites meta tags and title tags for errors, checking your websites content for duplicate or spammy content, checking the length of your sites content, and checking the quality of your sites images.
What is Auto SEO?
Auto SEO is a service that automatically optimizes your website to rank higher in search engine results.
This article broadly covered the following related topics:
- local seo automation
- content automation seo
- automate seo tasks
- auto seo service