How to Set Up & Run a Successful Facebook Campaign

Having your own Facebook page is one of the first steps every marketer should take. In my experience, I’ve found that creating a Facebook page and following the simple guidelines outlined in this article, will help your Facebook page perform better and you will enjoy a better return on your investment.

If you are looking for a guide that will show you how to get the most out of your Facebook campaigns, you have found it. In this guide, you will learn everything you need to know for you to get started and see your first sale. This guide was written with both the novice and expert in mind.

There are countless ways to use Facebook to your advantage, but the two main goals are to: 1) Get more people to like you, and 2) Get likes and shares for your business. The first objective is easy: just use the Facebook Like Box as a means of getting more people to like you. The second objective is a little trickier. There are a few ways to get Facebook likes and shares, but in general, you’ll need to create a Facebook campaign and set it up to run on a regular basis. We’ll look at how and why to do this, and what the best practices for running a Facebook campaign are.

A sponsored social plan may help you boost brand recognition, generate sales, or accomplish other ambitious objectives on Facebook. So, where do you begin when it comes to Facebook ad campaigns?

It’s not as difficult as you would imagine.

Let’s have a look at how to set up Facebook Ads Manager and start a Facebook ad campaign.

Understand how Facebook ad campaigns fit into your overall marketing plan.

Facebook Ads may assist your company in achieving Facebook-specific goals such as gaining more followers. These advertisements, on the other hand, may assist you in achieving far larger marketing campaign objectives for your website, email list, or e-commerce shop. Here are some ideas for using Facebook Ads into your marketing strategy:

  • Increase the number of email subscribers: Encourage individuals to join your mailing list by offering incentives, and then send out more focused advertising.
  • Find potential clients on Facebook and gather their contact information so you can follow up with them.
  • Customers who have shown interest in your company may be retargeted with advertisements.
  • Product sales: Drive sales by sharing links to your e-commerce site or Facebook catalog.

What Is Facebook Ads Manager and How Does It Work?

Facebook Ads Manager is required to conduct a Facebook ad campaign. Have you created an account yet? Let’s have a look at how to use Facebook Ads Manager.

How to Sign Up for Facebook Ads Manager

Facebook automatically creates an ad account for you when you establish a business page. Navigate to your ad account and choose Ad Account Setup to check your settings. You may update your company details and change your currency here.

Go to Payment Settings to add a payment method or change your billing information. You may modify your billing threshold or account spending limit here, as well as connect a credit card or bank account.

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How to Use Facebook Ads Manager (Facebook Ads Manager)

After that, get to know how to utilize Facebook Ads Manager. Here’s a rundown of where you can locate the most important Facebook ad production features:

 

Level of Account

You may update your company’s details, add payment methods, and manage team members here.

 

Level of the Campaign

You may select a goal, a purchasing type, and a bid technique for your campaign at the campaign level. You may also choose Campaign Budget Optimization and specify a money to divide your budget among all ad sets.

 

Set the Ad Level

You’ll need to establish an ad set budget if you didn’t select for campaign budget optimization. You may also define start and finish timings, build audiences, choose locations, and optimize ad distribution from here.

 

Ad Level

You create the text, add the creatives, and set up monitoring for your app or website at the ad level. This is where you put sponsored content tags if you’re running a third-party ad.

What Is the Best Way to Create a Facebook Ad Campaign?

You may create your first campaign once you’ve set up a payment method and acquainted yourself with the site. Here’s how to make a Facebook Ads Manager ad:

1. Decide on a campaign goal.

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First, choose a Facebook Ad objective depending on your campaign’s aim. Among the possibilities are:

  • Increase brand recognition by introducing your company to a larger number of prospective consumers.
  • Reach: Make sure your ad is seen by as many people as possible.
  • Drive traffic to your website by attracting Facebook users.
  • Encourage people to like or comment on your Facebook post to increase engagement.
  • Installs: Get users to download your software by inviting them to do so.
  • Get folks to watch a portion or all of your video.
  • Collecting contact information from prospective consumers is referred to as lead generation.
  • Messages: Encourage consumers to engage in dialogue with your company.
  • Conversions: Persuade visitors to do a certain action, such as completing a purchase on your website.
  • Sales from your connected e-commerce catalog: Drive purchases from your linked e-commerce catalog.
  • Increase store traffic by encouraging consumers to visit your company’s physical presence.

2. Make a financial plan.

Then select how much you’ll spend each day or throughout the campaign’s duration. Campaign budget optimization is enabled by default, allowing Facebook to use the same budget to run advertisements across all ad sets. Turn this option off and apply budget settings at the ad set level if you want greater control.

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Make sure to choose a bid strategy as well. Among the possibilities are:

  • Lowest cost: Get the most results for the least amount of money.
  • Set bidding restrictions while driving as many results as feasible with a cost cap.
  • Bid cap: Set a limit on how much you’ll bid in each auction.

3. Create an ad calendar.

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Then, down to the minute, select a start and finish time for your campaign. Ads run 24 hours a day, seven days a week by default, which may help Facebook improve distribution. You may, however, specify the times when your advertisements should appear each day if you want more precise control.

4. Develop a Target Audience

Who do you want to notice your advertisements and react to them? You have many ways for expanding your ad set audience on Facebook:

  • Manual targeting: Create an audience that fits your ideal client using Facebook’s demographic, interest, and behavioral data.

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  • Custom lists: Remarket to consumers who have demonstrated interest in your brand using data from Facebook or your own company. You may utilize your website or customer lists as sources, for example.

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  • Lookalike audiences: Choose data sources and let Facebook create audiences with comparable qualities for you. By selecting a 1% lookalike, you may create an audience that closely resembles your data source.

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5. Pick ad locations

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Facebook puts your advertisements in as many locations as possible by default, depending on where they’re most likely to perform well. Manual placements, on the other hand, allow you to avoid platforms where you don’t want to promote or spaces that won’t function well with your ad kind. Consider the following placements:

  • Facebook and Instagram news feeds, as well as the desktop right column, Facebook Marketplace, and Instagram Explore, are all available in the feeds.
  • Instagram, Facebook, and Messenger all have stories.
  • In-stream: Facebook videos in-stream
  • Results of a Facebook search
  • Messages: In Messenger, sponsored messages are shown.
  • Facebook instant articles (in-article)
  • Audience network native, banner, and video advertising on apps and websites

6. Check Optimization & Delivery Options

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You’ll be able to optimize who sees your advertisements depending on the campaign goal you select. The following are a few of the most popular choices:

  • Impressions: Get as many people to see your advertisements as possible.
  • Daily unique reach: Reach as many individuals as possible up to once a day with your advertisements.
  • Link clicks: Similar to a pay-per-click (PPC) campaign, show your advertisements to individuals who are most likely to click your URL.
  • Views of your landing page: Target your advertisements to individuals who are most likely to click on your URL and visit your landing page.
  • Show your advertisements to individuals who are most inclined to take action, such as making a purchase.
  • Deliver your advertisements to the individuals who are most likely to get the best return on ad expenditure (ROAS)

7. Create and test your ad copy

Finally, you’re ready to create your advertisements. The following two choices are available for most campaign objectives:

  • Using an existing post: To get greater traffic and better outcomes, promote an organic content.

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  • Making a new ad: Come up with a unique mix of text, creatives, and landing pages for a new ad.

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Specs & Image Sizes for Facebook Ads

If you decide to build a new ad, be sure to use the proper picture and video sizes to achieve the greatest results. To discover the most up-to-date ratios and resolutions for each ad location, go to Facebook’s image specifications guide.

 

Facebook Ads Landing Pages

If your ad leads to a landing page, be sure you adhere to Facebook’s guidelines. The information and branding of your ad and landing page, for example, should be consistent.

 

Facebook Ads Calls to Action

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Choose the most appropriate call-to-action (CTA) button for your advertisement. Download, Learn More, Get Offer, and other choices relevant to your goal are common.

8. Include options for tracking

Use these tools to monitor your campaign performance outside of Facebook:

  • A piece of code on your website or app that monitors user data and behaviour (Facebook Pixel or SDK).
  • UTM parameters are extra tags that you add to landing page URLs in order to monitor campaign, ad set, and ad outcomes.

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How to Examine and Improve Your Facebook Ad Campaigns

Analyze the results in Ads Manager after your campaign is up and running.

Keep an eye on the metrics of your Facebook campaign’s success.

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Make changes to the display columns to match the metrics that are important to your campaign. You might, for example, choose Delivery to monitor impressions, reach, and frequency, or Performance and Clicks to monitor the click-through rate (CTR) and cost per click (CPC). You may also create your own custom reports using the metrics that are important to you.

What Does It Cost to Advertise on Facebook?

Then compare the outcomes to what you had hoped for. It’s also a good idea to compare your results to Facebook Ads benchmarks to get a better idea of how well you’re doing.

The average cost-per-click (CPC) for Facebook ads is $1.72, while CPCs in the retail and education sectors are considerably lower. Furthermore, the average cost per action (CPA) is $18.68, while CPAs in sectors such as clothing and health care are often lower.

Improve the effectiveness of your Facebook ad campaign

Consider these Facebook Ads optimization suggestions if your campaign is underperforming:

  • Examine the effectiveness of your ad delivery: Align your delivery optimization with your company objectives, such as clicks or sales, for the greatest outcomes.
  • Narrow your target market: To make sure you’re reaching the correct individuals, add additional criteria to your audience or limit the targeting for your lookalike.
  • Rethink your landing page’s design: Ensure that your landing page adheres to standard practices and communicates directly to your intended audience.
  • Increase the number of ad placements: To enhance delivery, switch to Automatic Locations or enable Facebook Ads to run your campaign in additional placements.

You may run effective Facebook advertising campaigns if you have the appropriate goals, target audiences, and high-quality advertisements. You may take your plan even farther and achieve more ambitious objectives as you optimize your advertisements and master the Facebook advertising processes.

Facebook is huge – what with all the information it provides and the audiences it serves. But it’s important to understand that Facebook is not the “end all, be all” of social media marketing. Facebook is the most popular social network, but you have to consider its limitations and strengths. If you are plotting a campaign to increase your Facebook fan base, this article will help you get started and ensure you’re on the right track.. Read more about how to set up google and let us know what you think.

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