Content is king. Back in the day I was writing my first book, the publishing industry was still centered on the printed page. And people still read books. It is estimated that in 2017 alone, over 500 million books were published worldwide on all kinds of topics.
I don’t know about you, but when I think about what kind of content is the most successful in terms of attracting attention, there are a few things that always come to mind. Not only do these types of content help to drive traffic, but they also provide an opportunity for the content creator to begin a relationship with their audience. And let’s face it, if you have a blog, you are looking for ways to build relationships with your readers.
Want more ideas for your content marketing? These types of content can help you design content for social media channels for you and your clients.
As more and more brands invest in content creation, you’ll find that it’s becoming increasingly difficult to capture users’ attention online.
Today’s consumers are constantly on social media. It’s hard to surprise or impress them.
You need to constantly experiment with new types of content and formats. This will allow you to market on more social media channels and discover other tactics that work.
Since your target customer is probably on two or three social networks every day, your content needs to be everywhere.
Therefore, diversification of content is simply necessary.
Here are some types of content you should definitely include in your marketing mix.
Searches like find offer the biggest marketing opportunities for content providers.
Although we search the internet for answers to all sorts of questions, the how-to article is the most enticing.
Introduce yourself in search What is SEO? vs How do you do SEO? In which of these cases are you ready to dive into the document as soon as you start reading it?
How questions are the most popular types of questions people ask.
The popularity of search guides has been increasing for years, and there is no sign that this trend will slow down.
In addition, the problem-solving nature of how-to content provides many opportunities for conversions.
It’s a place where you can smoothly sell your products or services (to customers) without disrupting or interrupting the reading or browsing experience of your website users.
If you use Agorapulse, you can see the effectiveness of your content through reports. You can see if your content is getting comments, ‘like’ numbers, engagement and reach.
If you see content that works well, you’ll want to create more content on related topics or dive even deeper into the main category.
According to Google, the top four categories of content viewed by YouTube users are: comedy, music, entertainment/pop culture and how-to.
I am sure that as more and more people choose e-learning and distance work, this statistic will shift even more towards the demand for video content.
There are many types of video tutorials that you can easily incorporate into your content marketing calendar.
Every time you or your team works on a new article, you should create one of these video tutorials:
- Take-up of products
- Videos on the whiteboard
- Step by step video slideshow
- Annotated scenarios
- Animated video lessons
Tips and ideas to help you create high-quality video content
As learning-based content gains popularity, you’ll want to create even more types of content that address all types of problems and visualize solutions.
Not only do visualizations make your instruction-based content more useful (and easier to follow), but they also help your content perform better on sites like Reddit and Pinterest.
Fortunately, you can choose from a number of powerful visual design and marketing tools that allow users to create professional infographics on a budget.
The trend is clear in all sectors: The customer’s buying journey has become much more difficult as they spend more time researching their choices online.
Your content creation strategy can help you be part of these increasingly complex buying journeys. You need to know your competitors and clearly explain why your solution is better (or how it meets a specific need).
It’s a simple premise: Type your brand name into the Google search bar and add vs to have Google immediately suggest competitors that often appear next to your name in Google.
Now create content that targets those keywords.
Agorapulse recently published a comparison of two major social media management tools. Hootsuite vs. Sprout Social Articles: Which social media management tool should I choose? was a good example of comparative content, covering subtopics from popular Google searches.
It also included visual content to support the written content.
When creating content, remember that you can use multiple types of content in the same space.
Since we are dealing with a curious consumer who tends to question every purchase decision, it is essential to create video reviews (as well as testimonials) that clearly demonstrate the benefits of your solution.
In addition to creating alternative content for the most curious consumers, this strategy also helps you dominate searches for brands, as Google likes to use video carousels to highlight related video content:
If you want to share content with positive reviews and testimonials, you should take the time to track mentions of your brand and/or mentions of your agency’s clients.
Use Agorapulse’s monitoring feature to identify online reviews and comments, such as tweets and retweets.
Break the boredom with these video marketing tips
Many marketers advise against creating lists (i.e. content like the best of) because this strategy has long been abandoned. There are a few lists available online.
But they still work, so why stop making them?
Lists are highly entertaining, easy to digest and very interesting to read, which is why they remain one of the most popular forms of digital content.
Not all of your content needs to be meticulously researched! Sometimes content is made to be an enjoyable distraction, and that’s fine!
How to write a good article
Copyblogger’s article on lists advises content creators and writers to watch out for:
- Understand the problem you are trying to solve.
- Know the purpose of your content.
- Make sure your content can be read quickly.
Follow these SEO writing tips to improve your social media performance.
Seasonality is an effective way to create content that converts well.
Create content that targets seasonal searches at the time of greatest interest due to seasonality. This will definitely result in lots of clicks and engagement.
Seasonality is the most effective force in viral content, so try to make the most of these annual opportunities.
Seasonal content allows you to cater to the needs of your audience during peak periods. For example, Agorapulse’s blog posts in November and December focused on specific goals for that time of year:
Find more inspiration for content types.
Some clients come to you because they are looking for a solution to their current problem.
But many of your target customers may not even know they need your product or service. Perhaps you are completely unaware that there is a problem that can or should be solved.
At this stage, content that explains how your product can be used is very helpful.
Explain the concept from different angles according to the needs. Clearly show how the different features apply to different scenarios.
A compelling and well visualized example of the practice of Red Search].
The following video by Doc Rock shows not only his enthusiasm for the products mentioned in his video, but also how he uses them.
Downloadable content means your readers can share your brand’s home and (if you’ve done a particularly good job) forward it to their friends.
The power of downloadable content is that it creates new channels and avenues for brand visibility that you can’t even imagine. And yes, it’s also a great prospect magnet. (Readers are more likely to subscribe to your newsletter if they get a free download in return).
Creating free downloads is also easier than you think.
Perhaps you can easily convert existing content into an eBook or whitepaper.
Here’s a simple way to add the ability to download ebooks to your WordPress website.
This article is about content creation, one of the biggest challenges for digital marketers (or any marketer, for that matter). That’s why we offer a simple form to download a content calendar with ideas for your social media channels:
Although this element only comes in 10th place, I think it’s by far the most important type of content you should be creating.
Shared content is any content that involves other brands, niche experts or social media influencers.
By involving others in the creation of your content, you extend your reach to the micro-communities of users who follow experts in that niche and interact with them on their websites or social media channels.
There are many forms of shared content that you can create.
- Top experts talk about …. This method is particularly effective for news or trendy topics.
- Webinars, where niche experts are invited to discuss a specific topic.
- A personal interview with a well-known personality from your sector.
Whatever format you choose, remember the two most important things:
- You really need to build relationships with experts who are willing to work with you on content sources.
- You need to do good research to find interesting questions that can also provide additional visibility in search engines.
Do you have a quote that you know will resonate with your audience? Did you read something that you found powerful, funny, interesting, etc.? Then share it with visuals.
How to use Agorapulse integration with Canva?
If you use Agorapulse, you can take full advantage of its integration with Canva to create visually appealing messages.
You’ve read about all kinds of content. That’s probably why you think you have to make everything yourself.
You can really create content.
Content curation is about finding already created content and sharing it responsibly online. (That means: name it, don’t infringe on copyrights, etc.) I mean, be honest.)
You can find content to curate in several ways.
Sure, you can search on Google and find your brand.
However, the two best ways are to monitor hashtags (so you can see what people are saying about you online and where they are saying it).
Agorapulse lets you follow up to 30 unique hashtags on Instagram over a seven-day period.
You can also listen to them on Facebook, YouTube and Twitter to find out what they are talking about.
Diversification of content is one of the marketing trends I love to see. I hope this article inspires you and your team with new content tactics!
Are you ready to take control of your social media? Start your free trial of Agorapulse here!
Frequently Asked Questions
What is attention-grabbing content?
Attention-grabbing content is content that grabs the reader’s attention and makes them want to read more.
What grabs your attention?
The first thing that grabs my attention is the cover. The colors are very vibrant and it’s a very eye-catching cover. I also like the title because it’s unique and different from other books in this genre. What do you think will happen? I think that there will be a lot of action in this book, but I’m not sure what will happen to the characters or how they’ll get out of their situation. What is the most interesting part of the book? The most interesting part of this book is that it’s a dystopian novel. I like how there are different types of people in this world and how they’re divided into different groups. What is the most important part of the book? The most important part of this book is that it’s a dystopian novel. I like how there are different types of people in this world and how they’re divided into different groups.
What are good ways of creating attention-grabbing ads?
Some ways to create attention-grabbing ads are by using humor, using a celebrity spokesperson, or creating an ad that is visually appealing.
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