This post is not really about sales funnels. If you read the title, you might think otherwise. But to be more accurate, it’s about how to use marketing tools to grow your business. We live in a world where marketing is easy (and cheap!) and competition is fierce.
There’s so much noise online. You can find great content everywhere—from the content you won’t be able to see unless you’re a member of a secret society, to the content that’s so out of touch with the modern Internet, that you’ve probably read it twice and still don’t understand what it means.
I believe that the best marketing strategy for growing your business is using micro-interactions, rather than big bangs, and I’ll tell you why. As you’ve probably guessed, the word micro-interactions came from the world of software development, and it’s hard to explain why without getting into the weeds, so I’m just going to show you. I’ll use an example of a website to explain how an interaction can work for you. Take a look at some of the buttons on this site:
When you use a Facebook group for business, you get direct access to customers to improve relationships and build community, better organic reach and more feedback than you can imagine.
So if you’ve been putting off creating a Facebook group until now, don’t worry. We’ll take care of you.
In this article, we’ll look at how you can use Facebook groups to grow your business and attract customers.
We are often asked the same question: If I already have a Facebook page for my business, why do I need a group too?
Short answer: It’s not the same thing.
Chances are, you already have a Facebook page. This is a professional profile of your brand where you can share posts, collect reviews, create events and store basic company information.
Users can post to your site, but they are automatically sorted into the Community tab. The most important form of engagement is when users comment on your articles. They automatically become public.
The groups are totally different. These are closed user communities for which you must submit an invitation or request to join if you choose to do so.
You can add different levels of privacy to groups. It’s much more common to see people engaging, posting their own content and interacting with other customers as a result.
Groups also have their advantages. Since the algorithm favors groups but doesn’t prioritize pages, you increase organic reach among users, which is invaluable.
Moreover, Facebook groups are a direct link to your customers and you can create a real community around your brand, giving you more value.
Note that you can link the page to your group (we’ll show you how soon) to create a brand experience while adding value so it doesn’t feel like a permanent sales pitch.
If you’re wondering how to use Facebook groups for your business, the good news is that you have many options.
Let’s take a look at some of the more popular options.
This is one of the most common uses of Facebook groups for business.
They set up a buyers-only group, like Publix Shoppers Unite, and anyone who shops at Publix can become a member.
People could ask questions about the products they were buying, find out where they could get special orders and get priority access to Publix cooking classes.
You can also use it as a learning and engagement tool.
The team behind Publix (a popular grocery store in the southern US, for those who don’t know) can post live videos. For example, Publix can offer advice on how to find the best BOGO deals or how to choose the perfect ripe avocado.
It’s important to find ways to add value to your Facebook group.
Wondering how to get more people into your Facebook group?
If you can create a community around your brand, customers will be much more loyal than if they just like your product.
For example: The photographer I worked with for the family photos (that’s right, me, my husband and our three dogs) had a closed group designed to empower women. All her clients were invited, as well as all other women. She had decided networking groups and encouraged people to share their own resources and put them in the group.
It is an active and thriving community. She has a Facebook group that makes her and her brand invaluable beyond her services.
You can certainly use the Facebook group as a forum for feedback and a place to find information for your brand.
Are you planning to develop new features for your SaaS tool and want to know what new features your customers will find useful?
Another example: Perhaps you have a subscription-based catering service and want to ensure that all items arrive fresh and of excellent quality to your customers.
You can even use the groups to get new ideas for blog posts and lead magnets.
Facebook allows some pages to create groups of followers where users pay a monthly fee to stay in the group. Usually this right is granted to sites of creators with a large number of subscribers.
If you do not have access to the subscriber group features, you do not have to pay for access to the Facebook group. This violates Facebook’s terms of service.
The good news is that there is a workaround. Including group access as a free bonus in a larger package will help you sell the package and get the results you want.
As mentioned earlier, you can grant access to Facebook groups to users who are customers, enrolled in a specific course, or participating in a specific paid subscription or product.
You can see John Loomer’s example here:
You can’t charge for group membership, but it can drive conversion, especially if you offer exclusive, high-quality content and direct access to your team of experts.
It can be difficult to find quality beta testers, partners or brand ambassadors.
However, finding people who actively participate in groups dedicated to your brand is a good start. These are people who are interested in your brand and product, which can qualify them for all of the above.
You can use Agorapulse to find your fans and followers and see how engaged they are with your Facebook channel.
You should also look at Facebook statistics to better understand how your social media efforts are performing on Facebook.
Ready to create your own Facebook group for your business? The good news is that this is extremely easy to do.
To get started, look for the + sign next to your photo and name in the top right corner of your profile. Click on it, then click on Group.
A pop-up window will open where you can name your group and select the privacy status (which we’ll talk about in a moment, so wait until you read on to create your group!
I recommend waiting until the group is fully optimized before inviting friends.
There are a few things you should do right away before you invite someone.
You can upload your own photo or choose one from your Facebook library. (Always call to order.)
Explain what a group is. Make sure you offer a clear added value. If the membership is only for certain users, please indicate this here to avoid angry emails.
Need help writing your description? We have writing tips to help you speak like a pro.
Would you like all participants to be asked a few questions before joining the group?
You can also decide if you want all messages to be added to the feed automatically, or if they have to be approved.
You should always establish a clear code of conduct even before inviting someone, so that everyone is on the same page.
The general rules include a ban on self-promotion and hate speech. You can find this option in the left menu of the group dashboard.
You want to link your company page to a group.
Click on Settings at the bottom left, then scroll down until you find Linked Pages.
Then it’s time to learn how to post to a Facebook group. Just go to your feed and make your first post!
There are essentially four different criteria that determine who can see and join your Facebook group, divided into two decision levels.
Public groups can be seen by all Facebook users and all their content can be seen by someone who is not a member of the group, although people often have to register to comment or participate.
Private groups allow you to control the membership and visibility of your group, and the content of the group can only be seen by group members.
Once you have chosen a public group, the decision process is over! In general, I don’t recommend public groups for business accounts, as it can detract from the desired sense of exclusivity and therefore reduce engagement.
If you have selected a private group, you can now choose between hidden and visible options.
That’s the difference:
- Private and visible. You determine the members, but the group itself can be found via a search. People can see your rules, your cover photo and request a membership. Other content in the group is not visible until you join the group. This is a good option for most business groups that need active growth but a closed community.
- Private and hidden. With this option, you can be completely independent. People can’t look for it, and they have to be invited. Only club members can find you. I recommend this if you offer exclusive services or services that require confidentiality, such as B. a Facebook group in exchange for an anxiety management coaching group.
Want to ensure the success of your band? Check out these marketing tips and features for Facebook groups to increase engagement and keep everything running smoothly.
In most cases, you get out of the groups what you put into them. Constantly participate in the community without drowning others.
You want a community to grow around your brand and come alive. This means that users can ask questions and get answers from others.
Please monitor all posts and comments and intervene if necessary (we will be considering other moderation options soon). Share your thanks, answer questions and offer expert advice, but don’t forget to stress that you want other users to share your posts too.
For many groups, it would be good to get into the habit of posting regular welcome messages.
They’re simple. Announce that you have new members, tag them and ask the right question.
For example, for a company that sells pet products, it might be a question: What kind of dog do you have? A B2B brand might ask: What is your biggest marketing problem?
These are the standard frames. You can use a standard template to speed up the process, although you may want to modify the question to increase engagement and maintain interest.
Announcements are a great group feature that ensures your important brand messages are not drowned out by messages from the community.
The types of posts that make excellent ads are…
- Updates on new products or services
- Adding new rules to the list of groups
- Default welcome message that all new users should read
- Information about developments within the group
We have already stressed the importance of establishing rules, but we want to reinforce that message here.
If you don’t have rules, it quickly becomes a free game. It’s half a scandal to fire someone for something that wasn’t an official rule.
I’ve seen this happen with too many community managers, and it was too much of a headache.
Start with strict rules, but you can add new rules as needed.
But don’t forget to have fun and show off your own writing. Again, BARK Alphas is an excellent example of how to do this.
Facebook groups currently have some pretty impressive moderation features.
You can perform the following actions automatically:
- Requires administrator approval before publishing user posts
- Set up automatic member admission based on criteria such as where you live or how long you’ve been friends with someone who is already a member of your group.
- Receive notifications when certain keywords are used in posts or comments, which should always include controversial or discriminatory language in any case.
- Engagement notifications that can alert you to the most effective posts or even posts that meet criteria such as a certain number of comments, likes or angry responses over a period of time.
Group facilitation is complicated and time consuming. There is no other solution.
The use of moderation functions to solve this problem is very important.
While Facebook’s algorithm doesn’t prioritize when content is posted, it can help you get that extra boost at or around peak times that contributes to increased visibility. This also applies to the content of the groups.
Since it is very important to publish content at the right time, we strongly recommend that you plan publications for your group in advance.
Create content that can be added to the Agorapulse queue to be published later, schedule the publication of the content on a specific date, or even publish it immediately. (All of this can be done with the Agorapulse publishing feature).
You will never miss the highlight of the outing if everything is planned in advance.
While you want your group to grow quickly, you only want it to grow with quality members.
You can ask users to complete a questionnaire when they sign up as a member of a group. This will exclude bots, trolls, and people who don’t pay enough attention to participate and answer a few questions (and therefore do the group no good).
You can find this option under Administrator Tools.
Do not ask more than three questions, even if they are simple, such as B. the following :
- Why do you want to join this group?
- How will you support the band?
- What is your industry?
- What do you hope to gain from this group?
Sometimes the groups get too big. Quality and commitment can diminish when the company gets too big, even if that’s the last thing on your mind.
If you need a quick conclusion, consider the following:
- Silent removal of unwilling users
- Make an announcement and let people know that any users who don’t comment will be removed and should be given the chance to re-register
- If absolutely necessary, create a new group and assign the desired new users to it.
Do you want to drive growth through relevant and engaged users, without being too demanding on the people who join you?
Send messages with links to the group through your email list. Tweet or Instagram about it.
Make sure all your subscribers are aware of your group and know where they can ask to join.
Facebook groups can be incredibly useful for your brand. But remember, this is no small task. You must be constantly involved in the management of the community to ensure its success.
If you follow our recommendations above and remember to always keep the content of the page and the group unique, allowing the group to offer exclusive content and a close-knit community, you will be off to a great start.
Are you ready to take control of your social media? Start your free trial of Agorapulse here!
We live in a world of constant change. The world of business is no different. The idea of doing 18 hour days is old-fashioned. The new normal is 24/7/365. The age of the 9-5 is quickly being replaced by the age of the 7-7. Or, you know what we call it? The age of the never-ending workday. Why? Because the world is changing. Technology is changing. Customers are changing. Customers are becoming more educated. They are more demanding.. Read more about innovative ideas for company growth and let us know what you think.
Frequently Asked Questions
Why is it important to grow your business?
It is important to grow your business because it will allow you to make more money and have a bigger impact on the world.
How do you keep your business growing?
We are always looking for new ways to grow our business. We have a lot of fun with our customers and we love to see them happy. We also have a lot of fun with our employees and we love to see them happy. We are always looking for new ways to grow our business.
What does it mean to grow your business?
To grow your business means to increase the size of your company, or to make it more profitable.
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