Precision Marketing

Consumers will completely ignore anything that is not relevant to their specific needs.

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Consumers are voting with their dollars and attention. How do you earn their vote?

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Joe Pulizzi Testimonial
“Today’s marketers can’t survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how to leverage the right information to substantially grow your business. Read this book…then give it to your CEO.”

Joe Pulizzi
Content Marketing Institute and bestselling author of “Get Content, Get Customers”
Aaron Harber Testimonial
“If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice.”

Aaron Harber
CEO, American Research Corporation
Sandy Carter Testimonial
“Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results.”

Sandy Carter
Vice President Social Business Evangelism, IBM
Jeffrey Hayzlett Testimonial
“Marketers run the gauntlet of business every day. Saddle up; it’s time for change! Precision Marketing is a great read!”

Jeffrey Hayzlett
Marketing maverick and bestselling author of “The Mirror Test” and “Running the Gauntlet”

Consumers will completely ignore anything that is not relevant to their specific needs.